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20% strategy + 80% execution. That’s the recipe for to improve, renew and innovate faster. Our research into strategy execution is an international bestseller.

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    Strategy = Execution

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    Merford

    As the CEO of Merford, a specialist in sound management, acoustic materials, and doors, Robbert-Jan Ter Horst worked with Turner Strategy Execution to challenge his plans for the future. The result: a sharply formulated strategy that is already yielding results. The Board of Supervisors and shareholders have fully supported the strategy.

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    Modern strategy execution in the New Normal requires a fundamentally different way of working. Nowadays, the equation that works is Strategy = Execution.

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