How AI is Revolutionizing the Insurance Distribution Model

Generative Artificial Intelligence (AI) has the potential to become the most accessible and inclusive distribution channel for selling insurance. There’s no doubt that AI will play a role in the distribution mix of insurance products. But when is the right time to take action? Frits Korthals Altes and Onno Zwaagstra explain why it is necessary to adapt strategy execution now and leverage the flywheel effect.


The Municipal Insurance is of exceptional societal relevance: this insurance prevents healthcare avoidance among vulnerable residents and thus contributes to preventing additional societal costs. BS&F enlisted Turner to further digitize the application process. The key to Turner’s successful strategy execution: not trying to reinvent the wheel but leveraging available smart IT solutions.


The Dutch Water Authority Bank (NWB Bank) approached Turner with a specific request: help us become better at change so that we can handle it ourselves in the future. Onno Zwaagstra, along with Martijn Suiker, Turner’s Financial Services Advisor, drafted the plan. They assisted client Bas van Eenige of NWB Bank in its implementation. Now, a year later, there is a department managing the bank’s change portfolio that everyone at NWB Bank is enthusiastic about. The breakthrough in execution came with the choice of a simple and clearly formulated plan: ‘Setting policies without people understanding the necessity is not sustainable.’

De Vereende

De Vereende, an insurance company specializing in special risks, aimed to achieve higher efficiency, create room for new initiatives, and improve customer and employee satisfaction. The company enlisted the help of Turner to conduct a quick scan of all core processes. “We needed assistance because we didn’t yet have the knowledge and expertise in-house,” says Bert Sonneveld, Marketing and Underwriting Manager.

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Turner is a ‘FD Gazelle 2020’

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A Future-Oriented Range of Services

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Platformization of financial services is just a matter of time

post-it mobile

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