Your strategy needs a strategy

Modern strategy execution in the New Normal requires a fundamentally different way of working. Nowadays, the equation that works is Strategy = Execution.

Purge, select, balance

Being selective is a precondition for maximizing your chances of success in strategy execution. This blog post will show you how. This is the step you take in Building Block 2 of the Strategy Execution Model.

Why it’s not enough to ask why

The big why

In strategy-setting we invariably have to address the Big Why. In Building Block 1 of the process I discuss in Strategy = Execution, I dissect how organizations go about formulating their ambitions and plotting their strategic course.

Disrupt or be disrupted. Digital innovation is a must.

There are many big trends in the corporate world, but the biggest is digital innovation. The kind of innovation we need now is digital transformation. Customers’ fundamental needs require radical, digital innovation from every organization.

Winning combination: Minimal design (mvp) paired with appropriate scaling

Strategie = Execution Winning combination: Minimal design (MVP) paired with appropriate scaling One of the questions professionals most frequently ask about strategy execution is how Minimum Viable Products (MVPs) and Scaling Methods are interrelated. I discussed these two topics separately in my book Strategy = Execution, but did not explain in detail how they’re linked […]


Turner has been ranked No. 1 for three consecutive times in the MT1000, an annual survey of corporate services clients. We rank first in the strategy consulting category and have the highest client satisfaction rating of any consulting firm. In addition, we receive high ratings for client focus, execution and product. What is the story behind this fine achievement?

Strategy = Execution wins an ‘Oscar’ for management books

Jacques in kleur

Strategy = Execution, the international edition of Jacques Pijl’s bestselling management classic, has been awarded with a no. 1 position by Axiom, a prestigious and leading American Business Book jury and platform. writes about this ‘Oscar’ for management books. ​

Scaling Requires a Modern Mindset in Change Management

Strategy = Execution Scaling Requires a Modern Mindset in Change Management Some change management schools of thought believe that top-down, planned execution is a remnant of the past. But it’s time to ditch that taboo. There’s nothing wrong with scaling and rollouts, as long as we tackle them in a well-planned way. Scaling your initiative […]

Keep the Minimum Viable Product as concise as possible​

Strategy = Execution Keep the Minimum Viable Product as concise as possible In your search for a breakthrough value proposition for your customers, you need to make your Minimum Viable Product (MVP)—the first product or service you are going to put to the test—as concise as possible. Focus on the bare necessities, the essence. Guard […]

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