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- Ben Tiggelaar
Improve, Renew and Innovate faster
Organizations are currently in a new economy, where they are either being disrupted or causing disruption. Continuity is no longer a given. Only one law applies: strategy = execution, because a strategy is only as brilliant as its execution. Strategy execution is the last competitive advantage, and strength, speed and agility in execution are more important than a perfectly mapped-out strategy based on feasibility and predictability. Strategy = Execution is the number 1 assignment for executives, professionals and entrepreneurs. For established organizations and for fast-growing startups. In the private and the (semi-)public sector.
Organizations that excel in strategy execution enjoy a three-month advantage in lead-time-to-execution and save 50% in total execution and innovation process time. They achieve 15 to 25% more of their goals. And these organizations increase their strategy execution capacity year after year, because they use a single language and method for the essentials of modern strategy execution.
Based on 60 interviews with executives, 75 cases and 300 articles and books with one question: what makes or breaks modern day strategy execution and innovation? The research is published under the title Strategy = Execution.
Meet the writer
Strategy = Execution. Improve, Renew and Innovate Faster
How can organizations make strategy execution their number one priority? And improve, renew and innovate faster? This I describe in my book Strategy = Execution. Strategy = execution is based on the research that Turner started years ago into the success factors of strategy execution and innovation. We interviewed 60 directors and professionals and analyzed more than 75 cases, 300 relevant books and articles.
- American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian.
- Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (mb.nl).
- Nominated for Management Book of the Year.
- Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
- 24 recommendations from top executives.
- Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.
All Strategy = Execution insights from our experts

Your strategy needs a strategy
Modern strategy execution in the New Normal requires a fundamentally different way of working. Nowadays, the equation that works is Strategy = Execution.

Soft is hard and hard is soft: Balance is everything
Hard or soft? It’s a false dilemma, because you can also systematically invest in and develop soft skills.

Purge, select, balance
Being selective is a precondition for maximizing your chances of success in strategy execution. This blog post will show you how. This is the step you take in Building Block 2 of the Strategy Execution Model.

Why it’s not enough to ask why
In strategy-setting we invariably have to address the Big Why. In Building Block 1 of the process I discuss in Strategy = Execution, I dissect how organizations go about formulating their ambitions and plotting their strategic course.

Disrupt or be disrupted. Digital innovation is a must.
There are many big trends in the corporate world, but the biggest is digital innovation. The kind of innovation we need now is digital transformation. Customers’ fundamental needs require radical, digital innovation from every organization.

Winning combination: Minimal design (mvp) paired with appropriate scaling
Strategie = Execution Winning combination: Minimal design (MVP) paired with appropriate scaling One of the questions professionals most frequently ask about strategy execution is how

turner no. 1 Strategic Consultancy for 3rd straight time
For the 3rd year in a row, management professionals have voted Turner Strategy Execution the top strategic consultancy firm in the Netherlands in the MT1000 poll.

MT1000
Turner has been ranked No. 1 for three consecutive times in the MT1000, an annual survey of corporate services clients. We rank first in the strategy consulting category and have the highest client satisfaction rating of any consulting firm. In addition, we receive high ratings for client focus, execution and product. What is the story behind this fine achievement?

A leader’s main task: reduce complexity and cut the work in absorbable pieces. Period
One important factor determining the success of your strategy execution is your ability to avoid creating an indistinguishable mess. Mess, you say? Yes, exactly. Avoid creating a muddle. This means you need to make a clear distinction between realizing the objectives for your existing organizations and realizing new initiatives best run in separate projects.

Why Strategy Execution is the no.1 management issue of our day
Massive government IT projects that get bogged down, private sector mergers that never deliver the projected synergies, big restructurings that go off the rails, and cultural change programs that evaporate into thin air.

Strategy = Execution wins an ‘Oscar’ for management books
Strategy = Execution, the international edition of Jacques Pijl’s bestselling management classic, has been awarded with a no. 1 position by Axiom, a prestigious and leading American Business Book jury and platform. Consultancy.eu writes about this ‘Oscar’ for management books.

Scaling Requires a Modern Mindset in Change Management
Strategy = Execution Scaling Requires a Modern Mindset in Change Management Some change management schools of thought believe that top-down, planned execution is a remnant

Keep the Minimum Viable Product as concise as possible
Strategy = Execution Keep the Minimum Viable Product as concise as possible In your search for a breakthrough value proposition for your customers, you need

Gold Medal: International Critical Acclaim for Strategy = Execution
Axiom Business Book Awards has awarded Strategy = Execution a gold medal. The English translation of Jacques Pijl’s Dutch bestseller won this year’s top distinction in the Business Theory category.

Why radical innovation requires a two-track approach
Strategy = Execution Why radical innovation requires a two-track approach As I argue in Strategy = Execution, radical innovation requires a separate, autonomous execution strategy,

The Breakthrough: The Methodology of Creativity
Strategy = Execution The Breakthrough: The Methodology of Creativity Content matters. It’s the backbone of any initiative. In strategy execution, you develop a Minimum Viable

Strategy Equals Execution: Truer Than Ever in Times of Hyper Crisis
Strategy = Execution Strategy Equals Execution Truer Than Ever in Times of Hyper Crisis In this blog Turner’s Jacques Pijl is giving recommendations for strategy-execution
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