Strategy = Execution

20% strategy, 80% execution. That’s the recipe for faster improvement, renewal and innovation, based on our own research. Read about it in our international bestseller, Strategy = Execution.

"A wealth of well-founded insights and advice."

- Ben Tiggelaar

Improve, Renew and Innovate faster

Organizations are currently in a new economy, where they are either being disrupted or causing disruption. Continuity is no longer a given. Only one law applies: strategy = execution, because a strategy is only as brilliant as its execution. Strategy execution is the last competitive advantage, and strength, speed and agility in execution are more important than a perfectly mapped-out strategy based on feasibility and predictability. Strategy = Execution is the number 1 assignment for executives, professionals and entrepreneurs. For established organizations and for fast-growing startups. In the private and the (semi-)public sector.

Organizations that excel in strategy execution enjoy a three-month advantage in lead-time-to-execution and save 50% in total execution and innovation process time. They achieve 15 to 25% more of their goals. And these organizations increase their strategy execution capacity year after year, because they use a single language and method for the essentials of modern strategy execution.

Based on 60 interviews with executives, 75 cases and 300 articles and books with one question: what makes or breaks modern day strategy execution and innovation? The research is published under the title Strategy = Execution.

Order your copy of Strategy = Execution

Strategy = Execution. Improve, Renew and Innovate Faster

How can organizations make strategy execution their number one priority? And improve, renew and innovate faster? This I describe in my book Strategy = Execution. Strategy = execution is based on the research that Turner started years ago into the success factors of strategy execution and innovation. We interviewed 60 directors and professionals and analyzed more than 75 cases, 300 relevant books and articles.

  • American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian.
  • Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (
  • Nominated for Management Book of the Year.
  • Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
  • 24 recommendations from top executives.
  • Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.

All Strategy = Execution insights from our experts

Cor Barelds

Purge, select, balance

Being selective is a precondition for maximizing your chances of success in strategy execution. This blog post will show you how. This is the step you take in Building Block 2 of the Strategy Execution Model.

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The big why
Cor Barelds

Why it’s not enough to ask why

In strategy-setting we invariably have to address the Big Why. In Building Block 1 of the process I discuss in Strategy = Execution, I dissect how organizations go about formulating their ambitions and plotting their strategic course.

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Team Turner wedstrijd
Strategy = Execution


Turner has been ranked No. 1 for three consecutive times in the MT1000, an annual survey of corporate services clients. We rank first in the strategy consulting category and have the highest client satisfaction rating of any consulting firm. In addition, we receive high ratings for client focus, execution and product. What is the story behind this fine achievement?

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Jacques in kleur
Strategy = Execution

Strategy = Execution wins an ‘Oscar’ for management books

Strategy = Execution, the international edition of Jacques Pijl’s bestselling management classic, has been awarded with a no. 1 position by Axiom, a prestigious and leading American Business Book jury and platform. writes about this ‘Oscar’ for management books. ​

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