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Improve, Renew and Innovate faster
Organizations are currently in a new economy, where they are either being disrupted or causing disruption. Continuity is no longer a given. Only one law applies: strategy = execution, because a strategy is only as brilliant as its execution. Strategy execution is the last competitive advantage, and strength, speed and agility in execution are more important than a perfectly mapped-out strategy based on feasibility and predictability. Strategy = Execution is the number 1 assignment for executives, professionals and entrepreneurs. For established organizations and for fast-growing startups. In the private and the (semi-)public sector.
Organizations that excel in strategy execution enjoy a three-month advantage in lead-time-to-execution and save 50% in total execution and innovation process time. They achieve 15 to 25% more of their goals. And these organizations increase their strategy execution capacity year after year, because they use a single language and method for the essentials of modern strategy execution.
Based on 60 interviews with executives, 75 cases and 300 articles and books with one question: what makes or breaks modern day strategy execution and innovation? The research is published under the title Strategy = Execution.
Strategy = Execution. Improve, Renew and Innovate Faster
How can organizations make strategy execution their number one priority? And improve, renew and innovate faster? This I describe in my book Strategy = Execution. Strategy = execution is based on the research that Turner started years ago into the success factors of strategy execution and innovation. We interviewed 60 directors and professionals and analyzed more than 75 cases, 300 relevant books and articles.
- More about Jacques Pijl (author) and Turner Consultancy.
- The most popular interventions based on Strategy = Execution
- 24 endorsements from organizational leaders
- American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Bahasa.
- Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (mb.nl).
- Nominated for Management Book of the Year.
- Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
- Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.

- More about Jacques Pijl (author) and Turner Consultancy
- The most popular interventions based on Strategy = Execution
- 24 endorsements from organizational leaders
- American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Indonesian.
- Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (mb.nl).
- Nominated for Management Book of the Year.
- Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
- Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.
All Strategy = Execution insights from our experts
Why proven methods are preferred in strategy execution
Specialist methods lead to real breakthroughs, innovation and strengthening of distinctiveness.

Time best spent in Strategy-Execution is 20% on strategy and 80% on execution.
Successful strategy execution requires you to radically reverse how you spent your time and resources. Time allocation is the biggest deciding factor. Strategy starts with words; successful execution starts with action. That’s why you should spend 80% of your resources and time just on execution (and budget your time) rather than on strategy design and analysis.

Cross-functional alignment. Break the columns. Every day again
Striving for alignment within the chain of command of the line organization is easy. Alignment is more than making sure the chain of command is well-oiled and that people who work at the same level in the vertical chain meet their KPI targets. The challenge is to align horizontally, outside of the chain of command.

High employee engagement leads to 4x higher earnings per share
There’s a strong business case for engagement. Engagement is fuel. Engaged employees contribute significantly to all of an organization’s strategic goals: profitability, customer and employee satisfaction, productivity, retention of talent and lower absenteeism.

A leader’s main task: reduce complexity and cut the work in absorbable pieces. Period
It’s nothing short of our social responsibility to get better at strategy execution,” one CEO told me when I was researching my book Strategy = Execution. That’s strong language, I know, but it does bring home the urgency of this problem. Increasing the speed with which they improve, renew and innovate is the No. 1 challenge organizations face. Why is that? I’ll give you three reasons:

Why strategy execution is the No.1 management issue of our day
It’s nothing short of our social responsibility to get better at strategy execution,” one CEO told me when I was researching my book Strategy = Execution. That’s strong language, I know, but it does bring home the urgency of this problem. Increasing the speed with which they improve, renew and innovate is the No. 1 challenge organizations face. Why is that? I’ll give you three reasons:

Strategy Execution in an agile world Post 1
Strategy = Execution Strategy Execution in an agile world. Don’t confuse an Agile organisation with an Agile method. Two posts, two messages:Post 1: Don’t confuse

Soft is hard and hard is soft: Balance is everything
Strategy = Execution Soft is hard and hard is soft: Balance is everything. Hard or soft? It’s a false dilemma, because you can also systematically

Your strategy needs a strategy
Modern strategy execution in the New Normal requires a fundamentally different way of working. Nowadays, the equation that works is Strategy = Execution.

Purge, select, balance
Being selective is a precondition for maximizing your chances of success in strategy execution. This blog post will show you how. This is the step you take in Building Block 2 of the Strategy Execution Model.

Why it’s not enough to ask why
In strategy-setting we invariably have to address the Big Why. In Building Block 1 of the process I discuss in Strategy = Execution, I dissect how organizations go about formulating their ambitions and plotting their strategic course.

Disrupt or be disrupted. Digital innovation is a must.
There are many big trends in the corporate world, but the biggest is digital innovation. The kind of innovation we need now is digital transformation. Customers’ fundamental needs require radical, digital innovation from every organization.

Winning combination: Minimal design (mvp) paired with appropriate scaling
Strategie = Execution Winning combination: Minimal design (MVP) paired with appropriate scaling One of the questions professionals most frequently ask about strategy execution is how

turner no. 1 Strategic Consultancy for 3rd straight time
For the 3rd year in a row, management professionals have voted Turner Strategy Execution the top strategic consultancy firm in the Netherlands in the MT1000 poll.

MT1000
Turner has been ranked No. 1 for three consecutive times in the MT1000, an annual survey of corporate services clients. We rank first in the strategy consulting category and have the highest client satisfaction rating of any consulting firm. In addition, we receive high ratings for client focus, execution and product. What is the story behind this fine achievement?

Strategy = Execution wins an ‘Oscar’ for management books
Strategy = Execution, the international edition of Jacques Pijl’s bestselling management classic, has been awarded with a no. 1 position by Axiom, a prestigious and leading American Business Book jury and platform. Consultancy.eu writes about this ‘Oscar’ for management books.

Scaling Requires a Modern Mindset in Change Management
Strategy = Execution Scaling Requires a Modern Mindset in Change Management Some change management schools of thought believe that top-down, planned execution is a remnant

Keep the Minimum Viable Product as concise as possible
Strategy = Execution Keep the Minimum Viable Product as concise as possible In your search for a breakthrough value proposition for your customers, you need

Gold Medal: International Critical Acclaim for Strategy = Execution
Axiom Business Book Awards has awarded Strategy = Execution a gold medal. The English translation of Jacques Pijl’s Dutch bestseller won this year’s top distinction in the Business Theory category.

Why radical innovation requires a two-track approach
Strategy = Execution Why radical innovation requires a two-track approach As I argue in Strategy = Execution, radical innovation requires a separate, autonomous execution strategy,
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