24 recommendations

Read what opinion leaders had to say about Strategy = Execution

Strategy = Execution means driving change. This book brilliantly shows how leadership is fundamental to inspire people to want to change because they see the benefit and are engaged in the process. Rather than something being done to them, they participate in making the change happen. This is a hands-on book and a must-read for all leaders.”
 
George Kohlrieser Ph.D., Professor of Leadership and Organizational Behavior, IMD, Switzerland, bestselling author of Hostage at the Table and Care to Dare 
“Vision without action is a hallucination. Talking about strategy is easy, but as I have discovered far too often while working with CEOs, getting things done is a totally different matter. Taking care of its execution is what it is all about. People need to be mobilized to be aligned with the strategy. It is therefore refreshing to read a book where this important topic has pride of place.”

Manfred F.R. Kets de Vries, INSEAD Distinguished Clinical Professor of Leadership Development and Organizational Change
“A wealth of well-founded insights and advice.”

Ben Tiggelaar, behavioral scientist, author, public speaker and consultant 
“Strategy is nothing more than a set of ideas until we move the molecules in the room. Strategy = Execution is about making ideas come alive and creates a much-needed bridge between insight and action. The methodology in this book is a
success formula that’s Monday morning ready. Read and thrive!”

Peter Meyers, founder and CEO, Stand & Deliver Group and visiting lecturer at Stanford University and IMD in Lausanne
“Most management books are about strategy-setting, but precious few provide handles for strategy execution. Jacques Pijl’s book is a notable exception. It’s a must-read for every strategy professional.”

Henk W. Volberda, Professor of Strategic Management & Business Policy, Rotterdam School of Management, Erasmus University
“In an increasingly VUCA world, good strategy-setting combined with organizational purpose is important, but effective strategy execution at the right speed is what determines success! After all, it’s not your slide presentations that make the difference, but timely preparation for the new reality. In this book, Jacques Pijl shows that the next change is right around the corner. He inspires leaders and teams who face big changes and shares an abundance of good ideas for tightening our focus on
successful enactment and execution of a change strategy.”

Harry J.M. Brouwer, CEO, Unilever Food Solutions
“Strategy Execution is the No. 1 task facing executives. That’s one of the most important arguments in this book.”

Kees Hoving, Chief Country Officer, Deutsche Bank Netherlands
Strategy = Execution contains many clear, directly applicable ideas, taken from practical and proven cases.”

Karin Bergstein, member of the Executive Board, a.s.r.
“This book thoroughly demystifies the concept of innovation and the practicalities of how to organize it.” Jacques van den Broek, CEO, Randstad “What a relief to be allowed to be passionate about strategy execution.”

Lisette van Breugel, COO, Arbo Unie
“Jacques Pijl’s practical book shows once again how an organization can remain relevant in our digitalized world. Slow down, read, and then accelerate again!”

Maarten Edixhoven, CEO, Aegon Nederland

“An inspiring and down-to-earth explanation of how new organizations and business models see to it that they can absorb growth while continuing to
rejuvenate and innovate.”


Agnes Keune, Director of Logistical Innovation, bol.com

“Strategy is nothing more than a set of ideas until we move the molecules in the room. Strategy = Execution is about making ideas come alive and creates a much-needed bridge between insight and action. The methodology in this book is a
success formula that’s Monday morning ready. Read and thrive!”

Peter Meyers, founder and CEO, Stand & Deliver Group and visiting lecturer at Stanford University and IMD in Lausanne

“Strategy is static, but the new normal is continuous, daily adjustment and adaptation of execution strategy. This book is a crystal-clear guide on how to do that.”

Patrick Kerssemakers, CEO, fonQ

“Jacques Pijl convincingly argues why it is not strategy, but the execution of it, that makes the difference. Highly recommended.”

Ronald Goedmakers, owner and CEO, Vebego International
“This book connects thought with action in a unique way. It’s a must read for anyone who wants to shape the future.”

Henk Hagoort, Chairman of the Executive Board, Windesheim University of Applied Sciences and former Chairman of the Board of Directors, NPO

“This book goes to the core of change management: the hard is soft, the soft is hard. Balance is everything.”

Cees ’t Hart, CEO and President,  Carlsberg and former CEO FrieslandCampina

“Highly recommended reading for anyone who wants to understand the differences and similarities between established companies and new enterprises. How do they successfully carry out their strategies? How do they go about innovation?”

Symen Jansma, founder and CEO TravelBird

“Strategy is static, but the new normal is continuous, daily adjustment and adaptation of execution strategy. This book is a crystal-clear guide on how to do that.”

Patrick Kerssemakers, CEO, fonQ

“An inspiring and down-to-earth explanation of how new organizations and business models see to it that they can absorb growth while continuing to
rejuvenate and innovate.”


Agnes Keune, Director of Logistical Innovation, bol.com

“A stimulating book. Execution of your strategy is just as essential as the strategy itself. Pijl’s writing makes for captivating reading.”

Hein Knaapen, Chief HR Officer, ING Bank

“In this new world full of rapid change and digital innovation, the challenge is not only to have the best strategy, but also to execute it quickly and effectively. This book offers insight, inspiration and a wealth of actual cases, making it a must read for every executive.”


Feike Sijbesma, CEO and Chairman of the Board of Directors, Royal DSM

“A strategy is nothing but a vision with a sell-by date, based on current information, on the best way an organization can achieve its objectives, its purpose. This book provides valuable and refreshing insights into how to turn that vision into action, how to get results and create social value through execution.”

Tjark Tjin-A-Tsoi, General Director, Statistics Netherlands (CBS) and former General Director, Netherlands Forensics Institute

“In a fast-changing world, effective strategy execution is a critical success factor for businesses. Strategy = Execution provides many practical examples and tips on how to get it done.”

Herna Verhagen, CEO, PostNL

“We live in a VUCA world (Volatility, Uncertainty, Complexity and Ambiguity). This is why strategy must continually be scrutinized and why its execution is even more important now. Strategy = Execution was written with passion, making it a particularly interesting and practical guide that belongs in every boardroom!”

Paul Verheul, COO, Van Oord

“Jacques Pijl = strategy execution and much more, of course. In this book, he reveals his thorough and effective method. Which also makes it a great read for management consultants.”

Meindert Flikkema, Academic Director, Amsterdam Centre for Management Consulting, Vrije Universiteit

Strategy = Execution. Improve, Renew and Innovate Faster

How can organizations make strategy execution their number one priority? And improve, renew and innovate faster? This I describe in my book Strategy = Execution. Strategy = execution is based on the research that Turner started years ago into the success factors of strategy execution and innovation. We interviewed 60 directors and professionals and analyzed more than 75 cases, 300 relevant books and articles.

  • More about Jacques Pijl (author) and Turner Consultancy.
  • The most popular interventions based on Strategy = Execution
  • 24 endorsements from organizational leaders
  • American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Bahasa.
  • Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (mb.nl).
  • Nominated for Management Book of the Year.
  • Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
  • Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.
  • More about Jacques Pijl (author) and Turner Consultancy
  • The most popular interventions based on Strategy = Execution
  • 24 endorsements from organizational leaders
  • American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Indonesian.
  • Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (mb.nl).
  • Nominated for Management Book of the Year.
  • Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
  • Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.

Contact

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CONTACT

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Email: info@turner.nl

“Jacques Pijl convincingly argues why it is not strategy, but the execution of it, that makes the difference. Highly recommended.”

Ronald Goedmakers, owner and CEO, Vebego International

“This book goes to the core of change management: the hard is soft, the soft is hard. Balance is everything.”

Cees ’t Hart, CEO and President,  Carlsberg and former CEO FrieslandCampina

“This book goes to the core of change management: the hard is soft, the soft is hard. Balance is everything.”

Cees ’t Hart, CEO and President,  Carlsberg and former CEO FrieslandCampina

“Highly recommended reading for anyone who wants to understand the differences and similarities between established companies and new enterprises. How do they successfully carry out their strategies? How do they go about innovation?”

Symen Jansma, founder and CEO TravelBird

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