24 recommendations
Read what opinion leaders had to say about Strategy = Execution
Manfred F.R. Kets de Vries, INSEAD Distinguished Clinical Professor of Leadership Development and Organizational Change
Ben Tiggelaar, behavioral scientist, author, public speaker and consultant
Peter Meyers, founder and CEO, Stand & Deliver Group and visiting lecturer at Stanford University and IMD in Lausanne
Henk W. Volberda, Professor of Strategic Management & Business Policy, Rotterdam School of Management, Erasmus University
successful enactment and execution of a change strategy.”
Harry J.M. Brouwer, CEO, Unilever Food Solutions
Kees Hoving, Chief Country Officer, Deutsche Bank Netherlands
Karin Bergstein, member of the Executive Board, a.s.r.
Lisette van Breugel, COO, Arbo Unie
Maarten Edixhoven, CEO, Aegon Nederland
“An inspiring and down-to-earth explanation of how new organizations and business models see to it that they can absorb growth while continuing to
rejuvenate and innovate.”
Agnes Keune, Director of Logistical Innovation, bol.com
success formula that’s Monday morning ready. Read and thrive!”
Peter Meyers, founder and CEO, Stand & Deliver Group and visiting lecturer at Stanford University and IMD in Lausanne
“Strategy is static, but the new normal is continuous, daily adjustment and adaptation of execution strategy. This book is a crystal-clear guide on how to do that.”
Patrick Kerssemakers, CEO, fonQ
Ronald Goedmakers, owner and CEO, Vebego International
Henk Hagoort, Chairman of the Executive Board, Windesheim University of Applied Sciences and former Chairman of the Board of Directors, NPO
“This book goes to the core of change management: the hard is soft, the soft is hard. Balance is everything.”
Cees ’t Hart, CEO and President, Carlsberg and former CEO FrieslandCampina
“Highly recommended reading for anyone who wants to understand the differences and similarities between established companies and new enterprises. How do they successfully carry out their strategies? How do they go about innovation?”
Symen Jansma, founder and CEO TravelBird
“Strategy is static, but the new normal is continuous, daily adjustment and adaptation of execution strategy. This book is a crystal-clear guide on how to do that.”
Patrick Kerssemakers, CEO, fonQ
“An inspiring and down-to-earth explanation of how new organizations and business models see to it that they can absorb growth while continuing to
rejuvenate and innovate.”
Agnes Keune, Director of Logistical Innovation, bol.com
“A stimulating book. Execution of your strategy is just as essential as the strategy itself. Pijl’s writing makes for captivating reading.”
Hein Knaapen, Chief HR Officer, ING Bank
“In this new world full of rapid change and digital innovation, the challenge is not only to have the best strategy, but also to execute it quickly and effectively. This book offers insight, inspiration and a wealth of actual cases, making it a must read for every executive.”
Feike Sijbesma, CEO and Chairman of the Board of Directors, Royal DSM
“A strategy is nothing but a vision with a sell-by date, based on current information, on the best way an organization can achieve its objectives, its purpose. This book provides valuable and refreshing insights into how to turn that vision into action, how to get results and create social value through execution.”
Tjark Tjin-A-Tsoi, General Director, Statistics Netherlands (CBS) and former General Director, Netherlands Forensics Institute
“In a fast-changing world, effective strategy execution is a critical success factor for businesses. Strategy = Execution provides many practical examples and tips on how to get it done.”
Herna Verhagen, CEO, PostNL
“We live in a VUCA world (Volatility, Uncertainty, Complexity and Ambiguity). This is why strategy must continually be scrutinized and why its execution is even more important now. Strategy = Execution was written with passion, making it a particularly interesting and practical guide that belongs in every boardroom!”
Paul Verheul, COO, Van Oord
Meindert Flikkema, Academic Director, Amsterdam Centre for Management Consulting, Vrije Universiteit
Strategy = Execution. Improve, Renew and Innovate Faster
How can organizations make strategy execution their number one priority? And improve, renew and innovate faster? This I describe in my book Strategy = Execution. Strategy = execution is based on the research that Turner started years ago into the success factors of strategy execution and innovation. We interviewed 60 directors and professionals and analyzed more than 75 cases, 300 relevant books and articles.
- More about Jacques Pijl (author) and Turner Consultancy.
- The most popular interventions based on Strategy = Execution
- 24 endorsements from organizational leaders
- American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Bahasa.
- Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (mb.nl).
- Nominated for Management Book of the Year.
- Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
- Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.

- More about Jacques Pijl (author) and Turner Consultancy
- The most popular interventions based on Strategy = Execution
- 24 endorsements from organizational leaders
- American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Indonesian.
- Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (mb.nl).
- Nominated for Management Book of the Year.
- Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
- Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.
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Ronald Goedmakers, owner and CEO, Vebego International
“This book goes to the core of change management: the hard is soft, the soft is hard. Balance is everything.”
Cees ’t Hart, CEO and President, Carlsberg and former CEO FrieslandCampina
“This book goes to the core of change management: the hard is soft, the soft is hard. Balance is everything.”
Cees ’t Hart, CEO and President, Carlsberg and former CEO FrieslandCampina
“Highly recommended reading for anyone who wants to understand the differences and similarities between established companies and new enterprises. How do they successfully carry out their strategies? How do they go about innovation?”
Symen Jansma, founder and CEO TravelBird