Getting Started with the Essentials of Strategy Execution


Organizations that excel in strategy execution realize 15 – 25% more of their objectives. Let's get started with the insight of Strategy-Execution.

Organizations that excel at Strategy Execution. 10 Success Factors:

Improve, Renew and Innovate faster

Organizations are currently in a new economy, where they are either being disrupted or causing disruption. Continuity is no longer a given. Only one law applies: strategy = execution, because a strategy is only as brilliant as its execution. Strategy execution is the last competitive advantage, and strength, speed and agility in execution are more important than a perfectly mapped-out strategy based on feasibility and predictability. Strategy = Execution is the number 1 assignment for executives, professionals and entrepreneurs. For established organizations and for fast-growing startups. In the private and the (semi-)public sector.

Organizations that excel in strategy execution enjoy a three-month advantage in lead-time-to-execution and save 50% in total execution and innovation process time. They achieve 15 to 25% more of their goals. And these organizations increase their strategy execution capacity year after year, because they use a single language and method for the essentials of modern strategy execution.

Based on 60 interviews with executives, 75 cases and 300 articles and books with one question: what makes or breaks modern day strategy execution and innovation? The research is published under the title Strategy = Execution.

Want to accelerate, renew, and innovate together? Check out the nine most in-demand interventions for Strategy Execution.


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Turner is specialized in strategy execution. We make it our business to turn an organisations strategy into reality. For the seventh consecutive year, Turner has been recognized by clients as the best strategic consulting firm in the Netherlands. More than 4,000 executives and professionals participated in the MT1000 survey, in which Turner received the highest ratings for strategic consulting, client focus, excellent execution, and product leadership.

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Read more about the results other clients achieved with the support of Turner Strategy = Execution. Ready to talk? Schedule an appointment. Contact us.


Strategy = Execution. Improve, Renew and Innovate Faster

How can organizations make strategy execution their number one priority? And improve, renew and innovate faster? This I describe in my book Strategy = Execution. Strategy = execution is based on the research that Turner started years ago into the success factors of strategy execution and innovation. We interviewed 60 directors and professionals and analyzed more than 75 cases, 300 relevant books and articles.

  • More about Jacques Pijl (author) and Turner Consultancy.
  • The most popular interventions based on Strategy = Execution
  • 24 endorsements from organizational leaders
  • American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Bahasa.
  • Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (mb.nl).
  • Nominated for Management Book of the Year.
  • Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
  • Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.

Organizations we have worked with and/or that have participated in case studies on strategy execution and innovation execution, and/or endorse our methodology.

In *Het Financieele Dagblad*, Turner Professionals’ key recommendations on an essential element of Strategy Execution:

A selection of our insights


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