Landstede Transforms LLO into a Strategic Driver for Flexible Education
- Landstede has fully integrated Lifelong Development (LLO) into its vocational education (MBO) programs. This strengthens ownership within the organization and makes LLO a structural component of the educational strategy.
- Collective ownership is the foundation of enforceability.
- An Execution Coalition and an LLO brigade served as accelerators for change.
Theo Rietkerk, chair of the Executive Board, and Miluska Broekhuis, director of Landstede in Harderwijk, in conversation with Annelieke van Schie and Alex Crezee of Turner about the strategic assignment.
Landstede Group, an educational institution in Zwolle and the surrounding area, provides secondary and vocational education. To anticipate societal changes and the growing demand for Lifelong Learning (LLO), the organization has been working hard on a transition in recent months. The LLO activities, previously organized within the separate “Growth” unit, are now firmly integrated into the vocational education program. This strategic shift marks a crucial step in realizing Landstede’s long-term vision: education that is agile and future-proof. Landstede has made a clear choice: the student journey, the focus on educational quality, and LLO are the key priorities for the coming years.
1. What was the issue for which you engaged Turner, and why was it necessary? And what was “complicated or wicked” about it?
Society is posing new challenges for vocational education. “Society is calling for more adaptable and flexible education, especially in the area of LLO,” says Theo Rietkerk, chair of the Executive Board. The way Landstede had positioned and organized LLO did not lead to the realization of its stated ambitions. But what is the right approach? What course does Landstede want to choose? If we truly choose LLO, what do we expect? What does that mean for leadership within our organization? And is there actually a widely supported and well-defined vision for LLO? Landstede wanted answers to these questions. Turner guided the process by working with the organization to develop a clear vision and a feasible transition plan. “This led to the decision to place responsibility for LLO closer to the vocational education (MBO) teams, which strengthened Ownership and the ability to execute. And that wasn’t all,” says Miluska Broekhuis, director at Landstede. “All vocational education directors wholeheartedly agreed to the focus on LLO and today demonstrate that LLO belongs to all of us and that we are therefore all responsible for it.”
2. What led to the breakthrough? In terms of content, change management, and/or project management?
A pivotal moment in the transformation was the collective commitment of the vocational school principals. “In the period leading up to it, we did talk about LLO and our goal of expanding those activities, but as soon as it came time to act, the leadership of the Growth unit took the reins. The rest of the stakeholders were then able to step back,” Theo Rietkerk explains. During various meetings, the key question was raised: who was actually responsible for education and training? Ownership was essential.
Because of the shared vision and direction, the MBO principals could no longer avoid taking responsibility for turning the tide. And turning the tide was necessary—there was a structural loss. A key factor here was that the vocational school principals were not alone; the process was supported by a collective effort. There was a large group of employees who wanted to continue with all the activities they had built up. And the strategic partners also wanted to play a role in this. The vision and strategy provided a shared direction; the MBO directors’ sense of ownership ensured focused action toward implementing the plan.
Miluska Broekhuis agrees: “From that moment on, we felt a sense of ownership as vocational school principals. The responsibility had shifted, and so had our sense of responsibility.” The strategic decision to entrust the implementation of LLO activities to the vocational education teams was a crucial step. Ownership is now truly distributed differently.
3. How did the execution come about?
The steering committee—also known within Turner as the “Execution Coalition”—played a decisive role. Vocational education directors and managers from the support services worked together to make real decisions. Miluska: “If the steering committee hadn’t been there, we wouldn’t be where we are today. One group can’t do without the other—it’s been an integrated approach.” Because the steering committee consisted of people in positions of responsibility, progress could be made quickly, says Theo Rietkerk. “Once you’ve had a good discussion in that committee, it means you can’t back out anymore. Then things proceed the way we’ve decided together.”
Another crucial role was filled by the LLO brigade. It consisted of people from various levels of the organization: teachers, staff members from the administrative departments (including Groei), and people who were willing to take the lead and handle the planning and preparation. The LLO Brigade held up a mirror to the advisory committee and prevented, for example, teachers from becoming too detached.
“The LLO brigade kept moving forward and figuring out how we could make LLO function as an organization as a whole,” Broekhuis explains. “The LLO brigade focused on the question of what the LLO process should actually look like. What steps did we need to take, and who was responsible for what? What role should the Education department play? What role should the service bureau play? And how would we hand it off to each other? That process was worked out in detail. And that input was consistently fed back to the steering committee, which could then offer its opinion: yes, we think this is the right direction, or: we want to think this through some more, or: we’d actually like to go in a different direction. The LLO team did crucial groundwork for the steering committee, enabling them to make real decisions.
From Discomfort and Uncertainty to Dedication and Engagement
In her role as interim head of the Growth unit, Annelieke played a temporary but important role in guiding the change. That change wasn’t easy, because it, too, involved divisions and new developments. Growth became part of the entire organization, and a new manager was appointed. “Still, we really pulled together to make it happen, even though things sometimes moved a bit too fast and we had to hit the brakes for a moment.” “The fear, uncertainty, and pain are starting to subside,” says Theo. “Annelieke wasn’t there the whole week, but the sense of commitment within Growth has continued to grow.”
Discomfort serves a useful purpose in a process like this, says Alex Crezee of Turner. “I’ve actually sensed discomfort in just about everyone, including you, Theo. And I see that as functional. That might sound strange, because you guys really wanted this change. But the discomfort helps you get into the right mindset to actually go through with it. After all, if it had been easy, it would have happened already. So we regularly brought up the hot potato: ‘Guys, what are you guys doing?’”
One of the main dilemmas Landstede faced during the process revolved around leadership and reflection, says Theo Rietkerk. “I’ve discovered that you have to set aside time to advance the strategy. That can sometimes be a bottleneck. The schedule is pretty full, given all the developments within vocational education, and finding time for the strategy—for the people, both in terms of relationships and content—can be difficult. The silver lining, though, is that we’ve become more aware of that. Annelieke van Schie recalls another dilemma, which concerns the pace of change. “How much leeway do you allow to take more time without halting the process? That’s certainly been a dilemma we’ve constantly had to address. Can we still handle this? Should we allow a little more time, or not? If I allow too much time, won’t things come to a standstill? That was a balancing act, one we were only able to resolve by approaching it mindfully.”
4. Are there benefits for all stakeholders—customers, shareholders, employees, management, and society?
Landstede is currently implementing three major initiatives: the student journey, the continued rollout of LLO, and the quality agenda. Theo Rietkerk is looking ahead to 2026 and beyond. In his view, there is no doubt that Landstede had to take action. “You could see student enrollment in vocational education (MBO) declining, both nationwide and here at Landstede. We know that major shortages will arise in the labor market. But it’s not easy to properly guide all students in vmbo and mbo. This is an important step toward that, including in the area of personal development. Landstede has always been people-oriented. We’ve developed the concept of the student journey, in which VMBO, MBO, and LLO all play a role. Of course, things won’t go exactly as we’ve planned, and that’s perfectly fine, as long as we know what we can learn and how we can continue to develop.”
There is now greater clarity in the areas of management and leadership, says Broekhuis. “We used to talk about it, but not in such depth. Now we’ve collectively agreed on something.” Miluska Broekhuis is pleased with the progress made in collective decision-making, which has greatly increased managers’ commitment. “And when I see how that trickles down to the staff, there are definitely benefits. A large number of employees have experienced a huge boost in their professional development.” And when there’s a strong connection between the staff and the professional field, it always has a positive effect on the students and on Education. “We’re not there yet, but we’re preparing well for the task of developing a regional ecosystem. That’s also part of our social mission.” Rietkerk is very pleased with that as well. “Our group has a vision and many great plans. What we’ve learned throughout this process is how to ultimately put those plans into action. It’s not just ‘management by speech,’ and we’ll need to consult regularly with the Works Council and the teams, but thanks to the project-based approach, we’ve truly managed to implement the change.” Alex Crezee: “Execution is a factor in everything. Once you get better at it, things just get easier.”
“The outside world knows that Landstede has undergone a transformation,” Rietkerk continues. “We really have something to offer small and medium-sized businesses and the major healthcare organizations in the area. The broad embrace of LLO has ensured that Landstede’s vocational education programs and teams have become more flexible and operate more collaboratively,” says Rietkerk. “This development is truly necessary as we look toward 2030. Together, we’re going to ensure that our vision and strategic direction are truly realized.”

Miluska Broekhuis, director of Landstede in Harderwijk, and Theo Rietkerk, chair of the Board of Directors

Annelieke van Schie
Director of Strategy = Turner’s Execution

Alex Crezee
Turner’s Education Practice Leader
Would you like to improve, innovate, and transform faster?
Turner is specialized in strategy execution. We make it our business to turn an organisations strategy into reality. For the seventh consecutive year, Turner has been recognized by clients as the best strategic consulting firm in the Netherlands. More than 4,000 executives and professionals participated in the MT1000 survey, in which Turner received the highest ratings for strategic consulting, client focus, excellent execution, and product leadership.

Read more about the results other clients achieved with the support of Turner Strategy = Execution. Ready to talk? Schedule an appointment. Contact us.
Want to learn more about Turner Education?
How can universities and vocational school foster learning and development, now and in the future?
Turner Education helps professionals take education to the next level.
Make an appointment
Explore more of our work

Klimmendaal
At the initiative of Verstegen Accountants in Dordrecht, Edwin Schippers of Turner conducted an organizational assessment of Klimmendaal, a rehabilitation center headquartered in Arnhem. The organization was facing several challenges:

Sustainable Improvement in Academic Success
High dropout rates and low completion rates. Utrecht University of Applied Sciences therefore sought to improve academic success in a comprehensive and systematic manner.

Aegon
Business Property Damage Transition Aegon Netherlands Clear Vision Driven by core values New criteria as the deciding factor From Vision to Execution Insurer Aegon has

NHL and Stenden
Collaboration Model and Transition Path for a Merger NHL and Stenden Shared Ambitions and Opportunities Coordination of the Entire Program Higher-quality education and research NHL

HAS University of Applied Sciences
Accelerated Implementation of the Educational Vision Flexible and Adaptive Education Made a Reality A Concrete Vision for Educational Reform Insights into the Progress of Educational Reform Self-Assessment for Faculty and

Noorderpoort
Digital Innovation in the Classroom ROC Noorderpoort Experimentation in Education Innovation in Attendance Tracking Saving Class Time Digital Innovation is high on the agendas of

Breakthrough in Primary Care
Spreekuur.nl is a great example of how digital healthcare makes it possible to provide the Right Care in the Right Place. With this triage and diagnosis app, patients can take

Digidok
Breakthrough in Primary Care DigiDok Results Treat 32% more patients per hour A virtual consultation can be 36–50% shorter than an in-person consultation 80% of

The Hague University of Applied Sciences
Faster assistance for students Clear responsibilities for teaching and education support staff A practical improvement plan for a critical process: testing and examinations. Accelerating progress on challenging issues: fraud detection

College of Woodworking and Furniture Design
Improved ordering process for students and faculty Smarter procurement of materials More even workload for “stores” (fewer peak periods) More efficient administration and better control over finances Foundation for continuous

Noorderpoort
A new direction for Noorderpoort that aligns with society in 2035. Strategy Execution: immediately testing the strategy in practice through experiments. Close alignment with the needs of students and the

Netherlands Food and Consumer Product Safety Authority
Innovation in Oversight and Enforcement Netherlands Food and Consumer Product Safety Authority (NVWA) Breaking Down Large-Scale and Complex Implementations Establishing an Implementation and Innovation Engine
