Strategie = Executie

Why proven methods are preferred in strategy execution

How do you know which approach to choose for a new initiative? There is nothing wrong with common sense, but specialist methods lead much faster to real breakthroughs, innovation and a strengthening of distinctiveness. Using proven methods and expertise simply saves time

Every issue requires the right specialist method. You don’t put a plaster on a broken arm. An issue about operational excellence in the supply chain simply requires a different approach, with different specialist knowledge, than a sales effectiveness issue.

You can purchase expertise from advisors, but that does not absolve you of the obligation to have basic methodologies and specialist knowledge of the most common issues in-house. The Business Model Canvas by Alexander Osterwalder and Yves Peigneur offers a format of a very practical and successful method for innovating business models. But of course there is more expertise that you need to master these days. Think of the Lean Startup Method of Eric Ries and the Change by Design thinking of Tom Brown and others.

16 meaningful timeless models for strategy analysis and determination here

The 10 principles of five common issues here

1. The 10 main principles governing sales

2. The 10 principles of Lean

3. The 10 Principles of Post-Merger Integration and Holding Synergy

4. The 10 principles of Agile structure and governance (S&G)

Remember that a methodology or tool is a means, not an end. If all goes well, methods and tools contain specialist and proven knowledge and experience. Think carefully about what you choose and why, and even which combinations you choose. Professionals can seriously disagree about the pros and cons of the Lean Startup Method versus Change by Design thinking. The proponents of the Lean Startup Method emphasize that there is no better way of innovating than with guidance based on so-called religious assumptions, ‘the leaps of faith’. This creates a prototype, which is further developed from there through validated learning, with short cycles of iterations on the prototype determined by direct customer feedback. The proponents of design thinking will emphasize that such a clinical system misses real breakthroughs and creative solutions. Imagination, unlike knowledge, is not limited and gives room for progress and evolution, is their contention. Perhaps it is smartest to combine the two methods.

Your own innovative power and originality must be leading. But these should be helped along by an analysis of other innovations. Every organization should know its way around new business and revenue models, in its own sector and beyond. In Strategy = Execution I have included a complete sample of more than fifty examples of important innovations.

You can also fall back on analysis methods and skills in this phase. They help you work quickly and effectively, according to the credo ‘thoroughly where necessary, practical and fast where possible’. Because analyzes for the sake of analyzes are pointless. Sensitivity analysis 13c variant 2 adds nothing compared to number 4 and only leads to paralysis and cramping.

In Figure 1, with an overview of the types of issues, insights and analyzes and methodologies, I have collected examples of common analyses. Avoid false accuracy and analyze the soft side integrally with a hard analysis. You can also use the SECA.NU tool, which highlights the execution ability on the soft side.


Strategy = Execution. Improve, Renew and Innovate Faster

How can organizations make strategy execution their number one priority? And improve, renew and innovate faster? This I describe in my book Strategy = Execution. Strategy = execution is based on the research that Turner started years ago into the success factors of strategy execution and innovation. We interviewed 60 directors and professionals and analyzed more than 75 cases, 300 relevant books and articles.

  • More about Jacques Pijl (author) and Turner Consultancy.
  • The most popular interventions based on Strategy = Execution
  • 24 endorsements from organizational leaders
  • American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Bahasa.
  • Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (mb.nl).
  • Nominated for Management Book of the Year.
  • Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
  • Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.

Make an appointment

Would you like more information or a tailor-made quote? Fill in the form for a no-obligation appointment.

Would you like to improve, innovate, and transform faster?

Turner is specialized in strategy execution. We make it our business to turn an organisations strategy into reality. For the seventh consecutive year, Turner has been recognized by clients as the best strategic consulting firm in the Netherlands. More than 4,000 executives and professionals participated in the MT1000 survey, in which Turner received the highest ratings for strategic consulting, client focus, excellent execution, and product leadership.

MT1000 EN Series

Read more about the results other clients achieved with the support of Turner Strategy = Execution. Ready to talk? Schedule an appointment. Contact us.

A selection of our assignments

Curious about more results from our clients? View the full selection here.

HAN renews portfolio management

HAN is working on a new portfolio revenue strategy for education and research. A strategy with an eye for financial and social returns. Turner supports the development of an assessment framework and guiding statements, which form the basis for execution. Result: sharper choices, room for innovation and more connection to regional issues.

Read More »

The National Education Lab AI (NOLAI)

The National Education Lab AI (NOLAI), funded by the National Growth Fund, represents the largest public investment globally in the field of AI and education. No other country has allocated eighty million euros specifically for a lab focused on AI in primary and secondary education. This project stands as one of Turner’s most prestigious involvements to date. Driven by the passionate initiator, Inge Molenaar from Radboud University, the lab faces the tremendous challenge of bringing together education, science, and the business community. However, the benefits for all stakeholders will not be immediate.

Read More »

Landstede MBO

“Lifelong Development is now firmly established.” Landstede(tag) has fully integrated Lifelong Development (LLO) into its vocational education (MBO) programs. With a clearer vision, collective ownership, and a strong Execution Coalition, LLO has become a cornerstone of Landstede’s education program and contributes to a future-proof and agile vocational education system.

Read More »
BS&F Ronald van Lier

BS&F

The Municipal Insurance is of exceptional societal relevance: this insurance prevents healthcare avoidance among vulnerable residents and thus contributes to preventing additional societal costs. BS&F enlisted Turner to further digitize the application process. The key to Turner’s successful strategy execution: not trying to reinvent the wheel but leveraging available smart IT solutions.

Read More »

A selection of our insights

Curious about more of our insights? View the full selection here.

Meet Lars Roosenstein

After finishing his studies, Lars Roosenstein wanted to work in Education. And he wanted to become a consultant. That naturally led him to Turner. Makes sense, right? When we speak, Lars has only been working for Turner’s Education group for six weeks. But he’s incredibly enthusiastic!

Read More »

Beleef Hackathon 2024: AI in het Onderwijs 2024

On 12, 13 and 14 June 2024, the third edition of the AI in Education Hackathon took place. The Hackathon AI, organized by the University of Twente and the Education Working Group of the Dutch AI Coalition (NL AIC), brought together eight teams with one goal: to improve the quality of education through smart technologies.

Read More »