Column by Peter de Bruin | “Moving Forward Toward Ourselves”

There are many levers that need to be pulled to address all the challenges facing our economy and society. We ourselves are a key factor. If we reconnect with nature, progress will naturally follow, argues Peter de Bruin in his latest column.
Column by Peter de Bruin | Coronability

In his columns on Strategy Execution, Peter de Bruin has previously argued that the ability to adapt is the best strategy. The coronavirus pandemic shows us that our environment has a greater influence on our behavior than we as humans think we can control. And by extension, the same applies to change management. People don’t want to be changed. However, you can change their context, and then they will adapt to the changing environment. From now on, we’ll call that “Coronability”!
Column by Peter de Bruin | The Corridor

During the pandemic, Peter de Bruin especially misses the hallway—the place where formal and informal interactions come together and things start to happen. What now? In his latest column, he invites us to his home for “the most delicious cappuccino.”
Column by Peter de Bruin | Ovatie

In a crisis, sometimes you need to look to an icon for inspiration. Conductor Bernard Haitink is a prime example of leadership. His magic can help us through our crises, argues Peter de Bruin in his first column of 2021.
Column by Peter de Bruin | Curtains

“What is ownership?” Peter de Bruin asks in his final column of 2020. When are you an owner? Owning it all, from recruitment to curtains. Peter de Bruin comes to realize this after choosing a different role. Beyond the “everything and always” mindset, there’s more time for pure enjoyment and added value.
Column by Peter de Bruin | Dusting Off the Past

Peter de Bruin sees that COVID-19 will soon become a convenient excuse for everything that hasn’t worked out. But there’s also an excuse that no longer holds water precisely because of COVID-19. Read his blog about the “border room.”
Column by Peter de Bruin | “Fist”

Peter de Bruin is curious to see how we’ll greet each other again after this wave of the coronavirus. The distance was awful, but it also had its positive side. Sometimes you need distance to appreciate what you have together. That’s important even after the pandemic. Do digital meetings create distance?
Column by Peter de Bruin | “Impassie”

A running coach’s passion is essential for motivating the group to attend weekly sessions. Similarly, the passion of professionals is needed to overcome resistance to collaboration. In Peter de Bruin’s experience, most deadlocks stem from a lack of passion.
Column by Peter de Bruin | “The Bill”

In his latest column, Peter de Bruin observes a confusion surrounding freedom. Certainly before COVID, freedom and individualism were becoming increasingly detached from responsibility and community. Because of COVID-19, we are rediscovering boundaries, limitations, and scarcity—and, consequently, conflicts over beliefs. In his column, he demonstrates that everyone is unique, equal, and the same. And that we can count on one another, as long as we show consideration for one another.
Column by Peter de Bruin | “Where to Get It”

In his latest column, Peter de Bruin shares a life lesson. Taking intuition more seriously as a basis for decision-making would have caused less harm to him and the organization. What information do you take (for) what?