{"id":31040,"date":"2023-10-16T10:56:17","date_gmt":"2023-10-16T09:56:17","guid":{"rendered":"http:\/\/www.turner.nl\/strategy-execution\/25-kpis-and-32-startup-metrics\/"},"modified":"2023-10-16T11:37:31","modified_gmt":"2023-10-16T10:37:31","slug":"25-kpis-and-32-startup-metrics","status":"publish","type":"page","link":"https:\/\/www.turner.nl\/en\/strategy-execution\/25-kpis-and-32-startup-metrics\/","title":{"rendered":"25 KPIs and 32 Startup Metrics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31040\" class=\"elementor elementor-31040 elementor-30970\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-621410b elementor-section-full_width elementor-section-height-full elementor-section-items-bottom elementor-section-height-default\" data-id=\"621410b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-067d2f2\" data-id=\"067d2f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59e7e67 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"59e7e67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14b5469\" data-id=\"14b5469\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c11c351 elementor-widget elementor-widget-heading\" data-id=\"c11c351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy = Execution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d206960 elementor-widget elementor-widget-heading\" data-id=\"d206960\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">25 KPIs and 32 Startup Metrics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-423e0ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"423e0ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e70fd0b\" data-id=\"e70fd0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ea06ce9\" data-id=\"ea06ce9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-710757a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"710757a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5f71e9\" data-id=\"b5f71e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd98599 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cd98599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01fe681 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01fe681\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65ca731\" data-id=\"65ca731\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-425cba4 elementor-widget elementor-widget-spacer\" data-id=\"425cba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4bda1e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4bda1e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f38f629\" data-id=\"f38f629\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea7044c elementor-widget elementor-widget-image\" data-id=\"ea7044c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.1.jpg\" data-srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.1.jpg 1528w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.1-229x300.jpg 229w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.1-782x1024.jpg 782w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.1-768x1005.jpg 768w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.1-1174x1536.jpg 1174w\"   src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-30980 lazyload\" alt=\"Strategie-=-Executie_Bijlage-10.1\"  sizes=\"(max-width: 1528px) 100vw, 1528px\"  \/><noscript><img decoding=\"async\" width=\"1528\" height=\"2000\" src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.1.jpg\" class=\"attachment-full size-full wp-image-30980\" alt=\"Strategie-=-Executie_Bijlage-10.1\" srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.1.jpg 1528w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.1-229x300.jpg 229w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.1-782x1024.jpg 782w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.1-768x1005.jpg 768w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.1-1174x1536.jpg 1174w\" sizes=\"(max-width: 1528px) 100vw, 1528px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87fa20c elementor-widget elementor-widget-image\" data-id=\"87fa20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.2.jpg\" data-srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.2.jpg 1486w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.2-223x300.jpg 223w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.2-761x1024.jpg 761w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.2-768x1034.jpg 768w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.2-1141x1536.jpg 1141w\"   src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-30982 lazyload\" alt=\"Strategie-=-Executie_Bijlage-10.2\"  sizes=\"(max-width: 1486px) 100vw, 1486px\"  \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1486\" height=\"2000\" src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.2.jpg\" class=\"attachment-full size-full wp-image-30982\" alt=\"Strategie-=-Executie_Bijlage-10.2\" srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.2.jpg 1486w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.2-223x300.jpg 223w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.2-761x1024.jpg 761w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.2-768x1034.jpg 768w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.2-1141x1536.jpg 1141w\" sizes=\"(max-width: 1486px) 100vw, 1486px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df2566f elementor-widget elementor-widget-image\" data-id=\"df2566f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.3.jpg\" data-srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.3.jpg 2000w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.3-300x139.jpg 300w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.3-1024x473.jpg 1024w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.3-768x355.jpg 768w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.3-1536x710.jpg 1536w\"   src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-30984 lazyload\" alt=\"Strategie-=-Executie_Bijlage-10.3\"  sizes=\"(max-width: 2000px) 100vw, 2000px\"  \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"924\" src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.3.jpg\" class=\"attachment-full size-full wp-image-30984\" alt=\"Strategie-=-Executie_Bijlage-10.3\" srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.3.jpg 2000w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.3-300x139.jpg 300w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.3-1024x473.jpg 1024w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.3-768x355.jpg 768w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/10\/Strategie-Executie_Bijlage-10.3-1536x710.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4434de1 elementor-widget elementor-widget-text-editor\" data-id=\"4434de1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Figure 1. 25 KPI&#8217;s<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bc5f0e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bc5f0e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b17e104\" data-id=\"b17e104\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9436160 elementor-widget elementor-widget-text-editor\" data-id=\"9436160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>32 startup metrics from Andreessen Horowitz<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d67efb elementor-widget elementor-widget-text-editor\" data-id=\"5d67efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Business and Financial Metrics<\/strong><\/p>\n\n<ol>\n \t<li>\nBookings vs. Revenue\n<\/li>\n \t<li>\nRecurring Revenue vs. Total Revenue\n<\/li>\n \t<li>\nGross Profit\n<\/li>\n \t<li>\nTotal Contract Value (TCV) vs. Annual Contract Value (ACV)\n<\/li>\n \t<li>\nLife Time Value (LTV)\n<\/li>\n \t<li>\nGross Merchandise Value (GMV) vs. Revenue\n<\/li>\n \t<li>\nUnearned or Deferred Revenue \u2026 and Billings\n<\/li>\n \t<li>\nCustomer Acquisition Cost (CAC)\n<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-987eb70 elementor-widget elementor-widget-text-editor\" data-id=\"987eb70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Product and Engagement Metrics<\/strong><\/p><ol start=\"9\"><li>Active Users<\/li><li>\u00a0Month-on-Month (MoM) Growth<\/li><li>Churn<\/li><li>Burn Rate<\/li><li>Downloads<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0549700 elementor-widget elementor-widget-text-editor\" data-id=\"0549700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Presenting Metrics Generally<\/strong><\/p><ol start=\"14\"><li>Cumulative Charts (vs. Growth Metrics)<\/li><li>Chart Tricks<\/li><li>Order of Operations<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab269ef elementor-widget elementor-widget-text-editor\" data-id=\"ab269ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Business and Financial Metrics<\/strong><\/p><ol start=\"17\"><li>Total Addressable Market (TAM)<\/li><li>Annual Recurring Revenue (ARR)<\/li><li>Average Revenue Per User (ARPU)<\/li><li>Gross Margins<\/li><li>Sell-Through Rate &amp; Inventory Turns<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3b7c5 elementor-widget elementor-widget-text-editor\" data-id=\"7d3b7c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Economic and Other Defining Qualities<\/strong><\/p><ol start=\"22\"><li>Network Effects<\/li><li>Virality<\/li><li>Economies of Scale (\u201cScale\u201d)<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4643129 elementor-widget elementor-widget-text-editor\" data-id=\"4643129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Other Product and Engagement Metrics<\/strong><\/p><ol start=\"25\"><li>Net Promoter Score (NPS)<\/li><li>Cohort Analysis<\/li><li>Registered Users<\/li><li>Active Users<\/li><li>Sources of Traffic<\/li><li>Customer Concentration Risk<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acd7844 elementor-widget elementor-widget-text-editor\" data-id=\"acd7844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Presenting Metrics Generally<\/strong><\/p><ol start=\"31\"><li>Truncating the Y-Axis<\/li><li>Cumulative Charts, Again<\/li><\/ol><p><em><br \/>Source: Marc Andreessen and Ben Horowitz<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19445a9 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"19445a9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b1b987\" data-id=\"7b1b987\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8da7f5d elementor-widget elementor-widget-template\" data-id=\"8da7f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"25213\" class=\"elementor elementor-25213\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-0f5550a e-con e-atomic-element e-div-block-base e-default-div e-0f5550a-3ef255e \" data-id=\"0f5550a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"0f5550a\" data-e-type=\"e-div-block\" data-id=\"0f5550a\">\n    <div class=\"elementor-element elementor-element-cb711df e-con e-atomic-element e-div-block-base e-default-div g-c740262 e-cb711df-6aa8ef8 \" data-id=\"cb711df\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"cb711df\" data-e-type=\"e-div-block\" data-id=\"cb711df\">\n    \t\t\t\n<hr class=\"e-c354a64-deb43ad e-divider-base\" data-interaction-id=\"c354a64\"  data-e-type=\"widget\" data-id=\"c354a64\" \/>\n\t\t\t\t\t<h3 data-interaction-id=\"f002146\" class=\"e-f002146-94025bd e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"f002146\">Strategy = Execution. Improve, Renew and Innovate Faster<\/h3>\n\t\t\t\t\t<p class=\"e-0ab387a-2466949 e-paragraph-base e-default-p\" data-interaction-id=\"0ab387a\" data-e-type=\"widget\" data-id=\"0ab387a\">How can organizations make strategy execution their number one priority? And improve, renew and innovate faster? This I describe in my book Strategy = Execution. Strategy = execution is based on the research that Turner started years ago into the success factors of strategy execution and innovation. We interviewed 60 directors and professionals and analyzed more than 75 cases, 300 relevant books and articles.<\/p>\n\t\t<div class=\"elementor-element elementor-element-d22e130 e-con e-atomic-element e-grid-base e-default-div e-d22e130-2f562d4 \" data-id=\"d22e130\" data-element_type=\"e-grid\" data-e-type=\"e-grid\" data-interaction-id=\"d22e130\" data-e-type=\"e-grid\" data-id=\"d22e130\">\n    <div class=\"elementor-element elementor-element-d8fa26e e-con e-atomic-element e-div-block-base e-default-div e-d8fa26e-2f643e7 \" data-id=\"d8fa26e\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"d8fa26e\" data-e-type=\"e-div-block\" data-id=\"d8fa26e\">\n    \t\t<div class=\"elementor-element elementor-element-8803d96 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8803d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie.webp\" data-srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie.webp 744w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie-194x300.webp 194w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie-663x1024.webp 663w\"   src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-56747 lazyload\" alt=\"Turner-Boek-StrategieExecutie.jpg\"  sizes=\"(max-width: 744px) 100vw, 744px\"  \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"1149\" src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie.webp\" class=\"attachment-full size-full wp-image-56747\" alt=\"Turner-Boek-StrategieExecutie.jpg\" srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie.webp 744w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie-194x300.webp 194w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie-663x1024.webp 663w\" sizes=\"(max-width: 744px) 100vw, 744px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<a href=\"\/wp-content\/uploads\/2021\/01\/StrategyExecution_Preview.pdf\" target=\"_self\" class=\"g-433a7db g-48adaf5 e-button-base e-default-a\" data-interaction-id=\"2a2ef66\" data-e-type=\"widget\" data-id=\"2a2ef66\">\n\tLook inside\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.amazon.nl\/Strategy-execution-improve-innovate-digital\/dp\/9462763399\" target=\"_blank\" class=\"g-433a7db g-48adaf5 e-button-base e-default-a\" data-interaction-id=\"56340ae\" data-e-type=\"widget\" data-id=\"56340ae\">\n\tOrder your copy\n<\/a>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e2ac63d e-con e-atomic-element e-div-block-base e-default-div e-e2ac63d-306d866 \" data-id=\"e2ac63d\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"e2ac63d\" data-e-type=\"e-div-block\" data-id=\"e2ac63d\">\n    \t\t<div class=\"elementor-element elementor-element-007a440 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"007a440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>More about\u00a0<a href=\"https:\/\/www.turner.nl\/en\/profile\/jacques-pijl\/\">Jacques Pijl<\/a>\u00a0(author) and Turner Consultancy.<\/li><li>The most popular\u00a0<a href=\"https:\/\/www.turner.nl\/en\/strategy-execution\/the-most-frequently-requested-interventions\/\">interventions<\/a>\u00a0based on Strategy = Execution<\/li><li><a href=\"https:\/\/www.turner.nl\/en\/strategy-execution\/24-recommendations\/\">24 endorsements<\/a>\u00a0from organizational leaders<\/li><li><a href=\"https:\/\/www.consultancy.eu\/news\/6279\/strategy-execution-wins-an-oscar-for-management-books\">American management book of the year 2021<\/a>, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Bahasa.<\/li><li>Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (<a href=\"http:\/\/mb.nl\/\">mb.nl<\/a>).<\/li><li>Nominated for Management Book of the Year.<\/li><li>Countless articles and interviews in FD, Emerce, Frankwatching and CFO.<\/li><li>Numerous Ted Talks and\u00a0<a href=\"https:\/\/www.turner.nl\/en\/strategy-execution\/masterclasses\/\">in-company workshops<\/a>\u00a0at the top 25-50 organizations, average rating 8.7.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4e53f8 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f4e53f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d5b80c\" data-id=\"4d5b80c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e3acf8 elementor-widget elementor-widget-template\" data-id=\"7e3acf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"10103\" class=\"elementor elementor-10103 elementor-2601 elementor-2601\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<section class=\"elementor-element elementor-element-e3fa958 e-con e-atomic-element e-div-block-base e-default-section e-e3fa958-f8c44d4 g-6a23927 \" data-id=\"e3fa958\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"e3fa958\" data-e-type=\"e-div-block\" data-id=\"e3fa958\">\n    <div class=\"elementor-element elementor-element-b6145f3 e-con e-atomic-element e-flexbox-base e-default-div e-b6145f3-eb04b05 \" data-id=\"b6145f3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b6145f3\" data-e-type=\"e-flexbox\" data-id=\"b6145f3\">\n    <div class=\"elementor-element elementor-element-b20e261 e-con e-atomic-element e-div-block-base e-default-div e-b20e261-e3afa5c \" data-id=\"b20e261\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"b20e261\" data-e-type=\"e-div-block\" data-id=\"b20e261\">\n    \t\t\t<h2 data-interaction-id=\"0013a15\" class=\"e-0013a15-ff87ebf e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"0013a15\">Contact\u200b<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed9b5d elementor-widget elementor-widget-text-editor\" data-id=\"aed9b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We would like to get to know you. <br>Do not hesitate to contact us if you have any questions!<\/p><p>Huize de Boom<br\/>Arnhemseweg 107<br\/>3832 GK Leusden<\/p><p>Phone:<a href=\"tel:+31332859300\"> +31 (0)33 \u2013 285 93 00<\/a><br\/>Email: <a href=\"mailto:info@turner.nl\">info@turner.nl<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-8e0cd0a e-con e-atomic-element e-div-block-base e-default-div e-8e0cd0a-b7555fe \" data-id=\"8e0cd0a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"8e0cd0a\" data-e-type=\"e-div-block\" data-id=\"8e0cd0a\">\n    \t\t\t<h3 data-interaction-id=\"8e6d162\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"8e6d162\">Make an appointment<\/h3>\n\t\t\t\t\t<p class=\"e-a48bc02-213654a e-paragraph-base e-default-p\" data-interaction-id=\"a48bc02\" data-e-type=\"widget\" data-id=\"a48bc02\">Would you like more information or a tailor-made quote? 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