{"id":45570,"date":"2025-06-18T09:40:13","date_gmt":"2025-06-18T07:40:13","guid":{"rendered":"http:\/\/www.turner.nl\/?page_id=45570"},"modified":"2026-07-28T11:33:26","modified_gmt":"2026-07-28T09:33:26","slug":"the-10-principles-of-ai-execution","status":"publish","type":"page","link":"https:\/\/www.turner.nl\/en\/strategy-execution\/the-10-principles-of-ai-execution\/","title":{"rendered":"The 10 Principles of AI Execution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"45570\" class=\"elementor elementor-45570 elementor-45569\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c324ff2 elementor-section-full_width elementor-section-height-full elementor-section-items-bottom elementor-section-height-default\" data-id=\"c324ff2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-418dec2\" data-id=\"418dec2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-84a3240 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"84a3240\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8b030e9\" data-id=\"8b030e9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2604065 elementor-widget elementor-widget-heading\" data-id=\"2604065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy = Execution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22500f elementor-widget elementor-widget-heading\" data-id=\"d22500f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 10 Principles of AI Execution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b103007 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b103007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c350285\" data-id=\"c350285\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-98ba83d\" data-id=\"98ba83d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-710757a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"710757a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5f71e9\" data-id=\"b5f71e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd98599 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cd98599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01fe681 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01fe681\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65ca731\" data-id=\"65ca731\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-425cba4 elementor-widget elementor-widget-spacer\" data-id=\"425cba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4bda1e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4bda1e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f38f629\" data-id=\"f38f629\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-672752f elementor-widget elementor-widget-heading\" data-id=\"672752f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 10 Principles of AI Execution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4775753 elementor-widget elementor-widget-text-editor\" data-id=\"4775753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>20% AI Time Best Spent:<\/em><\/strong><\/p>\n<p><strong><em>1. Determine an AI strategy at the organizational level<br \/>\n<\/em><\/strong><em>a. First, ensure any AI vision is derived from the business vision. Later, during strategy execution, AI-driven opportunities may also positively reinforce and inspire strategic thinking.<br \/>\n<\/em><em>b. As part of the overall business strategy.<br \/>\n<\/em><em>c. And autonomously, regarding AI.<br \/>\n<\/em><em>d. Determine a maximum of five critical AI themes that should drive strategy execution.<\/em><\/p>\n<p><em>\u00a0<\/em><em>Example: Microsoft aligned AI goals with cloud strategy, fueling Azure growth through AI-enhanced services aligned with corporate vision.<\/em><\/p>\n<p><strong>2. Invest in AI knowledge and skills<br \/>\n<\/strong>a. For everyone.<br \/>b. To understand \u2014 not to pass any exam.<\/p>\n<p><em>Example: Amazon trained all employees on AI basics, empowering teams to identify automation opportunities across logistics and customer service.<\/em><\/p>\n<p><strong>3. Embed AI in the yearly change management portfolio<\/strong><\/p>\n<p>a. Integrate AI within the critical change initiatives of the annual change portfolio.<br \/>b. Break down the AI themes into a maximum of nine AI execution initiatives, ranging from &#8220;sea containers&#8221; to &#8220;shoeboxes.&#8221;<br \/>c. Balance AI across the three types of change: improvement (Type 1), renewal (Type 2), and innovation (Type 3).<br \/>d. Choose one AI-change \u201cmust-win battle\u201d per year within the annual change portfolio.<\/p>\n<p><em>Example: Unilever integrated AI projects into its annual transformation roadmap, focusing on demand forecasting and sustainable supply chain optimization.<\/em><\/p>\n<p><strong><em>80% Best AI Time Best Spent:<\/em><\/strong><\/p>\n<p><strong><em>4. Enforce business objectives within sharply chosen AI-change initiatives (\u201cshoeboxes\u201d)<\/em><\/strong><\/p>\n<ul>\n<li><em>Reason from the business towards AI.<\/em><\/li>\n<li><em>Think outside-in: from customers and processes toward AI technology.<\/em><\/li>\n<li><em>Acknowledge common mistakes when using new technologies. Technological impulses have historically led to wasteful expenditures due to a lack of outside-in and process-oriented approaches.<\/em><\/li>\n<li><em>Strategy = AI; AI = Strategy. Iterate between business objectives and AI opportunities. <\/em><em>AI thinking can inspire business thinking.<\/em><\/li>\n<\/ul>\n<p><em><br \/>\n<\/em><em style=\"font-size: 1rem;\">Example: Airbnb used AI to improve search results, directly increasing booking conversion rates and customer satisfaction.<br \/>\n<\/em><span style=\"background-color: transparent;\"><i><br \/>\n5.\u00a0<\/i><b>Apply AI potential integrally across all elements of the business model<br \/>\n<\/b><\/span><span style=\"background-color: transparent;\">a. Renew processes, structure &amp; governance, HR &amp; behaviors (i.e., culture), technology, and knowledge.<\/span><\/p>\n<p><em>Example: Netflix applied AI across content recommendation, production, marketing, and customer support\u2014transforming its entire digital business model.<\/em><\/p>\n<p><strong>6. Leverage human potential and ethics<br \/>\n<\/strong>a. AI should enable human capital to reach its full potential and create more value \u2014 especially in the context of labor scarcity. Invest in human-AI collaboration.<br \/>b. Make ethics a virtue and embed it. The core elements of AI ethics \u2014 accountability, transparency, and trust \u2014 should be integrally designed, just as behaviors (culture) only develop when they are consciously addressed.<\/p>\n<p><em>Example: Salesforce embedded ethical AI principles in product development, enhancing trust and human-centered innovation in its CRM tools.<\/em><\/p>\n<p><strong>7. Real AI value rests mainly on data management<\/strong><\/p>\n<p>a. AI value = data value. AI excels at identifying patterns and unlocking business potential. Refer to the Turner series \u201cThe 10 of Data Management.\u201d<br \/>b. Without a strong data strategy, governance, and management, AI will result in costly guesswork and trivial spending.<\/p>\n<p><em>Example: Starbucks built strong data infrastructure before AI personalization, boosting customer retention through data-driven product recommendations.<\/em><\/p>\n<p><strong>8. Adopt a value chain and ecosystem mindset<br \/>\n<\/strong>a. Especially when tackling radical business model renewal and innovation. These initiatives only succeed when they cross silos, organizational, and even sector boundaries.<\/p>\n<p><em>Example: BMW collaborated with suppliers and tech startups to co-develop AI systems across its manufacturing and logistics ecosystem.<\/em><\/p>\n<p><strong>9. Business case &gt; Use case<br \/>\n<\/strong>a. AI should drive measurable benefits. Ensure every initiative adds value \u2014 and measure it.<br \/>b. Once use cases are defined, simultaneously define the business case before proceeding to AI execution.<br \/>c. Install rigorous execution and benefit management. Avoid letting AI become another hype where practical, grounded implementation comes five years too late. Demand a business case for every use case \u2014 and measure both output and outcome (e.g., client satisfaction, margin improvement, costs, productivity) meticulously.<\/p>\n<p><em>Example: HSBC linked each AI use case to ROI metrics before implementation, avoiding tech vanity projects and ensuring measurable gains.<\/em><\/p>\n<p><strong>10. Lead and reward AI execution over conceptual \u2018bursts\u2019<br \/>\n<\/strong>a. It&#8217;s human nature to focus on the conceptual (&#8220;sexy&#8221;) parts of any hype, trend, or new concept \u2014 and AI is no exception. Leaders must often say &#8220;no&#8221; 80% of the time when new ideas arise. This is true for all strategy execution. The scarcity isn\u2019t in ideas but in sheer, relentless execution.<br \/>b. Install a second-order AI execution learning process. Developments continue to accelerate. Today\u2019s breakthrough is tomorrow\u2019s commodity.<br \/>c. Adopt the fundamentals of the Strategy = Execution methodology. For example, use short analysis and design cycles (4\u20136 weeks), execute in waves to learn and scale, and maintain an optimal balance between persistence and agility. Obvious but essential: balance the hard (objectives, content design), the soft (ownership, execution strategy), and the (Agile) project\/program management elements.<\/p>\n<p><em>Example: Procter &amp; Gamble prioritized factory AI deployment over pilot hype, driving productivity gains through focused execution.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"111\" data-end=\"778\"><strong data-start=\"111\" data-end=\"135\">Important user guide<\/strong><br data-start=\"135\" data-end=\"138\" \/><strong data-start=\"138\" data-end=\"174\">a. Focus and smart combinations.<\/strong><br data-start=\"174\" data-end=\"177\" \/>Successful strategy execution requires focus and domain expertise in change initiatives. That\u2019s why this specialized series \u201cThe 10 of\u2026\u201d exists. At the same time, modern strategy execution demands that change initiatives (projects and programs) aimed at reducing costs and increasing productivity do not come at the expense of profitability, growth, and innovation\u2014and vice versa. This calls for: both a specialized approach to specific challenges (as offered in this \u201c10 of\u201d series) and a smart, integrated deployment of multiple change initiatives. See also the other editions in the \u201c10 of\u201d series.<\/p>\n<p><\/p>\n<p data-start=\"780\" data-end=\"1211\"><strong data-start=\"780\" data-end=\"863\">b. Tailor the core elements of the Strategy = Execution method to your context:<\/strong><br data-start=\"863\" data-end=\"866\" \/>(1) brief analysis and design phases (4\u20136 weeks),<br data-start=\"915\" data-end=\"918\" \/>(2) execution and scaling in waves (not pilots, but self-improving waves),<br data-start=\"992\" data-end=\"995\" \/>(3) including benefits management and embedding results.<br data-start=\"1051\" data-end=\"1054\" \/>Naturally, the hard side (goals, content), the soft side (ownership, execution strategy), and working in a project- and\/or programmatic way must be balanced.<\/p>\n<p><\/p>\n<p data-start=\"1218\" data-end=\"1892\"><strong data-start=\"1218\" data-end=\"1254\">\u00a0<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f20721c elementor-widget elementor-widget-text-editor\" data-id=\"f20721c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"1218\" data-end=\"1254\">About the Turner \u201c10 of\u2026\u201d series<\/strong><br data-start=\"1254\" data-end=\"1257\" \/>Every year, Turner supports dozens of strategy execution projects and programs with approximately 100 specialized strategy-execution professionals across the private and (semi-)public sectors. Combinations of objectives\u2014such as cost reduction, talent retention, and innovation\u2014are almost always part of the assignment. We see it as our professional duty to continuously capture what works and what doesn\u2019t in our methods. This ensures our working methods remain learning-based, grounded in real-world challenges, and scalable to future projects and clients. These practical working methods have come to be known as the \u201c10 of\u2026\u201d series.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfa7aaa elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"cfa7aaa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fed9786\" data-id=\"fed9786\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23a0022 elementor-align-center elementor-mobile-align-left elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-button\" data-id=\"23a0022\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/turner.nl\/en\/strategy-execution\/masterclass-ai-executie\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Masterclass AI = Execution<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340d89d elementor-align-center elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-button\" data-id=\"340d89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/turner.nl\/en\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule an appointment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19445a9 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"19445a9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b1b987\" data-id=\"7b1b987\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8da7f5d elementor-widget elementor-widget-template\" data-id=\"8da7f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"25213\" class=\"elementor elementor-25213\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-0f5550a e-con e-atomic-element e-div-block-base e-default-div e-0f5550a-3ef255e \" data-id=\"0f5550a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"0f5550a\" data-e-type=\"e-div-block\" data-id=\"0f5550a\">\n    <div class=\"elementor-element elementor-element-cb711df e-con e-atomic-element e-div-block-base e-default-div g-c740262 e-cb711df-6aa8ef8 \" data-id=\"cb711df\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"cb711df\" data-e-type=\"e-div-block\" data-id=\"cb711df\">\n    \t\t\t\n<hr class=\"e-c354a64-deb43ad e-divider-base\" data-interaction-id=\"c354a64\"  data-e-type=\"widget\" data-id=\"c354a64\" \/>\n\t\t\t\t\t<h3 data-interaction-id=\"f002146\" class=\"e-f002146-94025bd e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"f002146\">Strategy = Execution. Improve, Renew and Innovate Faster<\/h3>\n\t\t\t\t\t<p class=\"e-0ab387a-2466949 e-paragraph-base e-default-p\" data-interaction-id=\"0ab387a\" data-e-type=\"widget\" data-id=\"0ab387a\">How can organizations make strategy execution their number one priority? And improve, renew and innovate faster? This I describe in my book Strategy = Execution. Strategy = execution is based on the research that Turner started years ago into the success factors of strategy execution and innovation. We interviewed 60 directors and professionals and analyzed more than 75 cases, 300 relevant books and articles.<\/p>\n\t\t<div class=\"elementor-element elementor-element-d22e130 e-con e-atomic-element e-grid-base e-default-div e-d22e130-2f562d4 \" data-id=\"d22e130\" data-element_type=\"e-grid\" data-e-type=\"e-grid\" data-interaction-id=\"d22e130\" data-e-type=\"e-grid\" data-id=\"d22e130\">\n    <div class=\"elementor-element elementor-element-d8fa26e e-con e-atomic-element e-div-block-base e-default-div e-d8fa26e-2f643e7 \" data-id=\"d8fa26e\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"d8fa26e\" data-e-type=\"e-div-block\" data-id=\"d8fa26e\">\n    \t\t<div class=\"elementor-element elementor-element-8803d96 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8803d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie.webp\" data-srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie.webp 744w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie-194x300.webp 194w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie-663x1024.webp 663w\"   src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-56747 lazyload\" alt=\"Turner-Boek-StrategieExecutie.jpg\"  sizes=\"(max-width: 744px) 100vw, 744px\"  \/><noscript><img decoding=\"async\" width=\"744\" height=\"1149\" src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie.webp\" class=\"attachment-full size-full wp-image-56747\" alt=\"Turner-Boek-StrategieExecutie.jpg\" srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie.webp 744w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie-194x300.webp 194w, https:\/\/www.turner.nl\/wp-content\/uploads\/2023\/04\/Turner-Boek-StrategieExecutie-663x1024.webp 663w\" sizes=\"(max-width: 744px) 100vw, 744px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<a href=\"\/wp-content\/uploads\/2021\/01\/StrategyExecution_Preview.pdf\" target=\"_self\" class=\"g-433a7db g-48adaf5 e-button-base e-default-a\" data-interaction-id=\"2a2ef66\" data-e-type=\"widget\" data-id=\"2a2ef66\">\n\tLook inside\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.amazon.nl\/Strategy-execution-improve-innovate-digital\/dp\/9462763399\" target=\"_blank\" class=\"g-433a7db g-48adaf5 e-button-base e-default-a\" data-interaction-id=\"56340ae\" data-e-type=\"widget\" data-id=\"56340ae\">\n\tOrder your copy\n<\/a>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e2ac63d e-con e-atomic-element e-div-block-base e-default-div e-e2ac63d-306d866 \" data-id=\"e2ac63d\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"e2ac63d\" data-e-type=\"e-div-block\" data-id=\"e2ac63d\">\n    \t\t<div class=\"elementor-element elementor-element-007a440 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"007a440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>More about\u00a0<a href=\"https:\/\/www.turner.nl\/en\/profile\/jacques-pijl\/\">Jacques Pijl<\/a>\u00a0(author) and Turner Consultancy.<\/li><li>The most popular\u00a0<a href=\"https:\/\/www.turner.nl\/en\/strategy-execution\/the-most-frequently-requested-interventions\/\">interventions<\/a>\u00a0based on Strategy = Execution<\/li><li><a href=\"https:\/\/www.turner.nl\/en\/strategy-execution\/24-recommendations\/\">24 endorsements<\/a>\u00a0from organizational leaders<\/li><li><a href=\"https:\/\/www.consultancy.eu\/news\/6279\/strategy-execution-wins-an-oscar-for-management-books\">American management book of the year 2021<\/a>, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Bahasa.<\/li><li>Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (<a href=\"http:\/\/mb.nl\/\">mb.nl<\/a>).<\/li><li>Nominated for Management Book of the Year.<\/li><li>Countless articles and interviews in FD, Emerce, Frankwatching and CFO.<\/li><li>Numerous Ted Talks and\u00a0<a href=\"https:\/\/www.turner.nl\/en\/strategy-execution\/masterclasses\/\">in-company workshops<\/a>\u00a0at the top 25-50 organizations, average rating 8.7.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4e53f8 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f4e53f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d5b80c\" data-id=\"4d5b80c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e3acf8 elementor-widget elementor-widget-template\" data-id=\"7e3acf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"10103\" class=\"elementor elementor-10103 elementor-2601 elementor-2601\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<section class=\"elementor-element elementor-element-e3fa958 e-con e-atomic-element e-div-block-base e-default-section e-e3fa958-f8c44d4 g-6a23927 \" data-id=\"e3fa958\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"e3fa958\" data-e-type=\"e-div-block\" data-id=\"e3fa958\">\n    <div class=\"elementor-element elementor-element-b6145f3 e-con e-atomic-element e-flexbox-base e-default-div e-b6145f3-eb04b05 \" data-id=\"b6145f3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b6145f3\" data-e-type=\"e-flexbox\" data-id=\"b6145f3\">\n    <div class=\"elementor-element elementor-element-b20e261 e-con e-atomic-element e-div-block-base e-default-div e-b20e261-e3afa5c \" data-id=\"b20e261\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"b20e261\" data-e-type=\"e-div-block\" data-id=\"b20e261\">\n    \t\t\t<h2 data-interaction-id=\"0013a15\" class=\"e-0013a15-ff87ebf e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"0013a15\">Contact\u200b<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed9b5d elementor-widget elementor-widget-text-editor\" data-id=\"aed9b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We would like to get to know you. <br>Do not hesitate to contact us if you have any questions!<\/p><p>Huize de Boom<br\/>Arnhemseweg 107<br\/>3832 GK Leusden<\/p><p>Phone:<a href=\"tel:+31332859300\"> +31 (0)33 \u2013 285 93 00<\/a><br\/>Email: <a href=\"mailto:info@turner.nl\">info@turner.nl<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-8e0cd0a e-con e-atomic-element e-div-block-base e-default-div e-8e0cd0a-b7555fe \" data-id=\"8e0cd0a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"8e0cd0a\" data-e-type=\"e-div-block\" data-id=\"8e0cd0a\">\n    \t\t\t<h3 data-interaction-id=\"8e6d162\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"8e6d162\">Make an appointment<\/h3>\n\t\t\t\t\t<p class=\"e-a48bc02-213654a e-paragraph-base e-default-p\" data-interaction-id=\"a48bc02\" data-e-type=\"widget\" data-id=\"a48bc02\">Would you like more information or a tailor-made quote? Fill in the form for a no-obligation appointment. <\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-86cfe0e elementor-widget elementor-widget-shortcode\" data-id=\"86cfe0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is 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onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' >Send<\/button> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_54' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_54' id='gform_theme_54' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_54' id='gform_style_settings_54' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_54' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='54' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='EUR' value='c\/JdOJkNi+BX8kxwdtVwCT9883vnrxiAOYgqmG\/TahFCgshfrwK4gIDsnCofZJC4Sc5uWahcZ0tq11HMx\/fOKWJNgrqhNqqbL0bGcI6H0DCs0SE=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_54' value='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' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_54' id='gform_target_page_number_54' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_54' id='gform_source_page_number_54' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strategy = Execution The 10 Principles of AI Execution The 10 Principles of AI Execution 20% AI Time Best Spent: 1. Determine an AI strategy at the organizational level a. First, ensure any AI vision is derived from the business vision. Later, during strategy execution, AI-driven opportunities may also positively reinforce and inspire strategic thinking. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45338,"parent":9865,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-45570","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 10 Principles of AI Execution - Turner<\/title>\n<meta name=\"description\" content=\"The 10 Principles of AI Execution\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.turner.nl\/en\/strategy-execution\/the-10-principles-of-ai-execution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 10 Principles of AI Execution - 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