{"id":54516,"date":"2026-08-22T17:28:56","date_gmt":"2026-08-22T15:28:56","guid":{"rendered":"http:\/\/www.turner.nl\/uncategorized\/column-by-peter-de-bruin-pretending\/"},"modified":"2026-08-22T17:28:59","modified_gmt":"2026-08-22T15:28:59","slug":"column-by-peter-de-bruin-pretending","status":"publish","type":"post","link":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/","title":{"rendered":"Column by Peter de Bruin | \u201cPretending\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54516\" class=\"elementor elementor-54516 elementor-37423\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca4ad7e elementor-section-full_width elementor-section-height-full elementor-section-items-bottom elementor-section-height-default\" data-id=\"ca4ad7e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29996ed\" data-id=\"29996ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec961c1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ec961c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-45a4cb0\" data-id=\"45a4cb0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77650e7d elementor-widget elementor-widget-heading\" data-id=\"77650e7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Column by Peter de Bruin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eea1226 elementor-widget elementor-widget-heading\" data-id=\"7eea1226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\"Pretend\"<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47100bdb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47100bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b2e11 elementor-widget elementor-widget-heading\" data-id=\"e3b2e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Organizations are in a state of constant change. This places increasing demands on everyone\u2019s resilience, a highly valuable skill. But it\u2019s also something to be cherished. It won\u2019t last forever. Executive teams that present a united front to minimize political infighting are investing in the resilience the organization needs for today\u2019s key Success Factor: the ability to adapt to change.    <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-912b304 elementor-hidden-mobile\" data-id=\"912b304\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f180f0b elementor-hidden-mobile\" data-id=\"f180f0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57f1ddd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57f1ddd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fdd42a\" data-id=\"2fdd42a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9642f8 elementor-widget elementor-widget-spacer\" data-id=\"b9642f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8ea427 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d8ea427\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-babcbcc\" data-id=\"babcbcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6557a58 elementor-widget elementor-widget-text-editor\" data-id=\"6557a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Management teams are no longer judged on the appeal of their plans but on the results of their execution. In an era where change is the norm, competitive advantage is temporary, and strategic choices are primarily anti-dilemmas (not \u201ceither\/or\/or,\u201d but \u201cand\/and\/and\u201d), organizations are seeking the right Strategic Success Factors. The ability to adapt has become a defining factor in this regard.  <\/p><p>The ability to change is, of course, also about mission, vision, strategy, state-of-the-art technology, people\u2019s competencies, organizational structure, and so on, but as far as I\u2019m concerned, the essence lies elsewhere. The ability to change lies primarily in removing the obstacles that hinder change. After all, change is something very natural. Everyone wants to develop, grow, and change. No one wants to be changed<sup>(*1)<\/sup>. The way we change therefore says a lot\u2014if not everything\u2014about its lasting results.     <\/p><p>Anyone who wants to increase an organization\u2019s capacity for change would therefore do well to examine what drives that change and how people deal with the obstacles to (their) change. The first factor concerns belief in a shared purpose, benefits, and meaning. The second concerns a decline in resilience\u2014the ability to bounce back from setbacks.  <\/p><p>Looking at that resilience. Nothing goes exactly as planned; a plan is therefore primarily a benchmark for measuring deviations. Resilience\u2014the ability to adapt and persevere in the face of deviations\u2014is an increasingly vital necessity in today\u2019s era of constant change. Three key character traits of a resilient person are: a high degree of acceptance of the present situation, a belief in the meaning of one\u2019s work, and the ability to improvise almost without limit<sup>(*2)<\/sup>. We would do well in terms of selection to select people based on these traits. But above all, we must lower our expectations regarding resilience.     <\/p><p>The greatest demand on people\u2019s resilience in organizations comes from political games<sup>(*2)<\/sup>. The<em>\u201cenergy drain\u201d<\/em> caused by insincerity and pretense is enormous. People sense that something isn\u2019t right\u2014the words don\u2019t match the actions. People just can\u2019t stand that. It undermines the drivers of change\u2014or rather, it requires far more resilience to keep going despite it all. No matter how motivated you are, other people\u2019s ego trips and backstabbing will erode your commitment to collaboration. Eventually, it all comes to an end.      <\/p><p>The beginning of change often involves simply thinking through a plan. As mentioned, no management team deserves any praise for that. But more importantly, there is no beginning to change at all. Just as there is no end. Change, after all, is continuous. The outcome and assessment of the \u201cprevious\u201d change are set in stone and etched in everyone\u2019s minds. We\u2019re already on our way\u2014we\u2019ve already moved past the beginning.      <\/p><p>\u201cAlong the way,\u201d that leadership can truly set itself apart. By leading by example: no political games, but operating as a unified whole, transcending silos and departments. Making clear decisions together, bridging differences, being adaptive, and speaking with one voice. Help each other improve through mutual feedback. One team. Leadership is more than just providing direction (or a plan). It\u2019s about leading by example and fully committing to execution. And in doing so, setting an example.       <\/p><p> <\/p><p><em><sup>(*1)<\/sup><\/em><em> Hans Wissema<\/em><\/p><p><em><sup>(*2)<\/sup><\/em> <em>Sarah Bond, Gillian Shapiro<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74f24d5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74f24d5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-45ad2c60\" data-id=\"45ad2c60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7ffeb139\" data-id=\"7ffeb139\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-738c53c2\" data-id=\"738c53c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47ef3d42 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47ef3d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a865b2 elementor-widget elementor-widget-heading\" data-id=\"55a865b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Meet the Author<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-56ad6ef2\" data-id=\"56ad6ef2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15e2e2df elementor-grid-1 elementor-posts--align-center elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"15e2e2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-10134 profiel type-profiel status-publish has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.turner.nl\/en\/profile\/peter-de-bruin\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" data-src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-300x300.jpg\" data-srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-300x300.jpg 300w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-150x150.jpg 150w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-768x768.jpg 768w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4.jpg 1024w\"   src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-medium size-medium wp-image-13263 lazyload\" alt=\"\"  sizes=\"(max-width: 300px) 100vw, 300px\"  \/><noscript><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-300x300.jpg\" class=\"attachment-medium size-medium wp-image-13263\" alt=\"\" srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-300x300.jpg 300w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-150x150.jpg 150w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-768x768.jpg 768w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\"><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.turner.nl\/en\/profile\/peter-de-bruin\/\" >\n\t\t\t\tPeter de Bruin\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.turner.nl\/en\/profile\/peter-de-bruin\/\" aria-label=\"Read more about Peter de Bruin\" tabindex=\"-1\" >\n\t\t\tContact \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e5c358 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e5c358\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4715137\" data-id=\"4715137\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cf914c elementor-widget elementor-widget-heading\" data-id=\"1cf914c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More blogs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b0df297 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b0df297\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfc7116\" data-id=\"bfc7116\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3924efc5 elementor-widget elementor-widget-template\" data-id=\"3924efc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"10103\" class=\"elementor elementor-10103 elementor-2601 elementor-2601\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<section class=\"elementor-element elementor-element-e3fa958 e-con e-atomic-element e-div-block-base e-default-section e-e3fa958-f8c44d4 g-6a23927 \" data-id=\"e3fa958\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"e3fa958\" data-e-type=\"e-div-block\" data-id=\"e3fa958\">\n    <div class=\"elementor-element elementor-element-b6145f3 e-con e-atomic-element e-flexbox-base e-default-div e-b6145f3-eb04b05 \" data-id=\"b6145f3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b6145f3\" data-e-type=\"e-flexbox\" data-id=\"b6145f3\">\n    <div class=\"elementor-element elementor-element-b20e261 e-con e-atomic-element e-div-block-base e-default-div e-b20e261-e3afa5c \" data-id=\"b20e261\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"b20e261\" data-e-type=\"e-div-block\" data-id=\"b20e261\">\n    \t\t\t<h2 data-interaction-id=\"0013a15\" class=\"e-0013a15-ff87ebf e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"0013a15\">Contact\u200b<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed9b5d elementor-widget elementor-widget-text-editor\" data-id=\"aed9b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We would like to get to know you. <br>Do not hesitate to contact us if you have any questions!<\/p><p>Huize de Boom<br\/>Arnhemseweg 107<br\/>3832 GK Leusden<\/p><p>Phone:<a href=\"tel:+31332859300\"> +31 (0)33 \u2013 285 93 00<\/a><br\/>Email: <a href=\"mailto:info@turner.nl\">info@turner.nl<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-8e0cd0a e-con e-atomic-element e-div-block-base e-default-div e-8e0cd0a-b7555fe \" data-id=\"8e0cd0a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"8e0cd0a\" data-e-type=\"e-div-block\" data-id=\"8e0cd0a\">\n    \t\t\t<h3 data-interaction-id=\"8e6d162\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"8e6d162\">Make an appointment<\/h3>\n\t\t\t\t\t<p class=\"e-a48bc02-213654a e-paragraph-base e-default-p\" data-interaction-id=\"a48bc02\" data-e-type=\"widget\" data-id=\"a48bc02\">Would you like more information or a tailor-made quote? Fill in the form for a no-obligation appointment. <\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-86cfe0e elementor-widget elementor-widget-shortcode\" data-id=\"86cfe0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital style.css_wrapper' data-form-theme='orbital' data-form-index='0' id='gform_wrapper_54' style='display:none'><style>#gform_wrapper_54[data-form-index=\"0\"].gform-theme{--gf-color-primary: #204ce5;--gf-color-primary-rgb: 32, 76, 229;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #001AB3;--gf-color-primary-lighter: #527EFF;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: #112337;--gf-color-secondary-contrast-rgb: 17, 35, 55;--gf-color-secondary-darker: #F5F5F5;--gf-color-secondary-lighter: #FFFFFF;--gf-color-out-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-out-ctrl-light-rgb: 17, 35, 55;--gf-color-out-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-out-ctrl-light-lighter: #F5F5F5;--gf-color-out-ctrl-dark: #585e6a;--gf-color-out-ctrl-dark-rgb: 88, 94, 106;--gf-color-out-ctrl-dark-darker: #112337;--gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-color-in-ctrl: #fff;--gf-color-in-ctrl-rgb: 255, 255, 255;--gf-color-in-ctrl-contrast: #112337;--gf-color-in-ctrl-contrast-rgb: 17, 35, 55;--gf-color-in-ctrl-darker: #F5F5F5;--gf-color-in-ctrl-lighter: #FFFFFF;--gf-color-in-ctrl-primary: #204ce5;--gf-color-in-ctrl-primary-rgb: 32, 76, 229;--gf-color-in-ctrl-primary-contrast: #fff;--gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255;--gf-color-in-ctrl-primary-darker: #001AB3;--gf-color-in-ctrl-primary-lighter: #527EFF;--gf-color-in-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-in-ctrl-light-rgb: 17, 35, 55;--gf-color-in-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-in-ctrl-light-lighter: #F5F5F5;--gf-color-in-ctrl-dark: #585e6a;--gf-color-in-ctrl-dark-rgb: 88, 94, 106;--gf-color-in-ctrl-dark-darker: #112337;--gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-radius: 3px;--gf-font-size-secondary: 14px;--gf-font-size-tertiary: 13px;--gf-icon-ctrl-number: url(\"data:image\/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-select: url(\"data:image\/svg+xml,%3Csvg width='10' height='6' viewBox='0 0 10 6' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-search: url(\"data:image\/svg+xml,%3Csvg width='640' height='640' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath d='M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary);--gf-ctrl-border-color: #686e77;--gf-ctrl-size: var(--gf-ctrl-size-md);--gf-ctrl-label-color-primary: #112337;--gf-ctrl-label-color-secondary: #112337;--gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md);--gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md);--gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md);--gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md);--gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md);--gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md);--gf-ctrl-btn-border-color-secondary: #686e77;--gf-ctrl-btn-bg-color-hover-tertiary: #EBEBEB;--gf-field-img-choice-size: var(--gf-field-img-choice-size-md);--gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md);--gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md);--gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md);--gf-field-pg-steps-number-color: rgba(17, 35, 55, 0.8);}<\/style>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_54' class='style.css' action='\/en\/wp-json\/wp\/v2\/posts\/54516' data-formid='54' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_54' class='gform_fields top_label form_sublabel_above description_below validation_below'><fieldset id=\"field_54_22\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full field_sublabel_above gfield--no-description field_description_below field_validation_below gfield_visibility_visible gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Contact options<\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_54_22'><div class='gchoice gchoice_54_22_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_22.1' type='checkbox'  value='Call me'  id='choice_54_22_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_54_22_1' id='label_54_22_1' class='gform-field-label gform-field-label--type-inline'>Call me<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_54_22_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_22.2' type='checkbox'  value='Mail me'  id='choice_54_22_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_54_22_2' id='label_54_22_2' class='gform-field-label gform-field-label--type-inline'>Mail me<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_54_20\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gf_left_half gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_54_20'><span class='gform-field-label__text'>Firstname<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_20' id='input_54_20' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_54_21\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gf_right_half gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_54_21'><span class='gform-field-label__text'>Lastname<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_21' id='input_54_21' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_54_17\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gf_left_half gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_54_17'><span class='gform-field-label__text'>Organization<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_17' id='input_54_17' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_54_2\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gf_right_half gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_54_2'><span class='gform-field-label__text'>Email address<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_2' id='input_54_2' type='email' value='' class='medium'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_54_23\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--phone-format-international gfield--width-full gf_left_half gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_54_23'><span class='gform-field-label__text'>Phone<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_23' id='input_54_23' type='tel' value='' class='medium'   aria-required=\"true\" aria-invalid=\"false\"    \/><\/div><\/div><div id=\"field_54_24\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_above gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_54_24'><span class='gform-field-label__text'>My message<\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_24' id='input_54_24' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button type='submit' id='gform_submit_button_54' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' >Send<\/button> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_54' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_54' id='gform_theme_54' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_54' id='gform_style_settings_54' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_54' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='54' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='EUR' value='Uqhx+E5AsajpwJB0fB6QsRASxlc9w6m2XXEed4M\/Ch0iIbfR5O26q3VuBV133ZWqpd97W2fk7N00a2yeo9ZJux\/uQSXHmFPuPjKJUW++7xiVVYQ=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_54' value='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' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_54' id='gform_target_page_number_54' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_54' id='gform_source_page_number_54' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Organizations are in a state of constant change. This places increasing demands on everyone\u2019s resilience, a highly valuable skill. But it\u2019s also something to be cherished. It won\u2019t last forever. Executive teams that present a united front to minimize political infighting are investing in the resilience the organization needs for today\u2019s key Success Factor: the ability to adapt to change.    <\/p>\n","protected":false},"author":2,"featured_media":21509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[85],"tags":[155],"class_list":["post-54516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-column"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turner - Column by Peter de Bruin | \u201cPretending\u201d<\/title>\n<meta name=\"description\" content=\"Organizations are in a state of constant change. This places an ever-greater demand on everyone\u2019s resilience, a highly valuable skill. But it\u2019s also something to be cherished. It won\u2019t last forever. Executive teams that present a united front to minimize political infighting are investing in the resilience the organization needs for today\u2019s key Success Factor: the ability to adapt to change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turner - Column by Peter de Bruin | \u201cPretending\u201d\" \/>\n<meta property=\"og:description\" content=\"Organizations are in a state of constant change. This places an ever-greater demand on everyone\u2019s resilience, a highly valuable skill. But it\u2019s also something to be cherished. It won\u2019t last forever. Executive teams that present a united front to minimize political infighting are investing in the resilience the organization needs for today\u2019s key Success Factor: the ability to adapt to change.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/\" \/>\n<meta property=\"og:site_name\" content=\"Turner\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-22T15:28:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-22T15:28:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2022\/07\/Profiel-Peter-de-Bruin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1534\" \/>\n\t<meta property=\"og:image:height\" content=\"1527\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexander Bruinsma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander Bruinsma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/blog-en\\\/column-by-peter-de-bruin-pretending\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/blog-en\\\/column-by-peter-de-bruin-pretending\\\/\"},\"author\":{\"name\":\"Alexander Bruinsma\",\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/#\\\/schema\\\/person\\\/3a6b764b13d3026cbfc8a5570e645341\"},\"headline\":\"Column by Peter de Bruin | \u201cPretending\u201d\",\"datePublished\":\"2026-08-22T15:28:56+00:00\",\"dateModified\":\"2026-08-22T15:28:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/blog-en\\\/column-by-peter-de-bruin-pretending\\\/\"},\"wordCount\":632,\"publisher\":{\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/blog-en\\\/column-by-peter-de-bruin-pretending\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.turner.nl\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Profiel-Peter-de-Bruin.jpg\",\"keywords\":[\"Column\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/blog-en\\\/column-by-peter-de-bruin-pretending\\\/\",\"url\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/blog-en\\\/column-by-peter-de-bruin-pretending\\\/\",\"name\":\"Turner - Column by Peter de Bruin | \u201cPretending\u201d\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/blog-en\\\/column-by-peter-de-bruin-pretending\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/blog-en\\\/column-by-peter-de-bruin-pretending\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.turner.nl\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Profiel-Peter-de-Bruin.jpg\",\"datePublished\":\"2026-08-22T15:28:56+00:00\",\"dateModified\":\"2026-08-22T15:28:59+00:00\",\"description\":\"Organizations are in a state of constant change. This places an ever-greater demand on everyone\u2019s resilience, a highly valuable skill. But it\u2019s also something to be cherished. It won\u2019t last forever. Executive teams that present a united front to minimize political infighting are investing in the resilience the organization needs for today\u2019s key Success Factor: the ability to adapt to change.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/blog-en\\\/column-by-peter-de-bruin-pretending\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.turner.nl\\\/en\\\/blog-en\\\/column-by-peter-de-bruin-pretending\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/blog-en\\\/column-by-peter-de-bruin-pretending\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.turner.nl\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Profiel-Peter-de-Bruin.jpg\",\"contentUrl\":\"https:\\\/\\\/www.turner.nl\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Profiel-Peter-de-Bruin.jpg\",\"width\":1534,\"height\":1527,\"caption\":\"Peter de Bruin\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/blog-en\\\/column-by-peter-de-bruin-pretending\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Column by Peter de Bruin | \u201cPretending\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/\",\"name\":\"Turner\",\"description\":\"Strategie = executie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/#organization\",\"name\":\"Turner\",\"url\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.turner.nl\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/turner-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.turner.nl\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/turner-logo.png\",\"width\":472,\"height\":270,\"caption\":\"Turner\"},\"image\":{\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/turner\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/#\\\/schema\\\/person\\\/3a6b764b13d3026cbfc8a5570e645341\",\"name\":\"Alexander Bruinsma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1a16293c3bcbb6bab36d6a12b1b865b32c01dea318e7dfc985bc316d8f827018?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1a16293c3bcbb6bab36d6a12b1b865b32c01dea318e7dfc985bc316d8f827018?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1a16293c3bcbb6bab36d6a12b1b865b32c01dea318e7dfc985bc316d8f827018?s=96&d=mm&r=g\",\"caption\":\"Alexander Bruinsma\"},\"url\":\"https:\\\/\\\/www.turner.nl\\\/en\\\/author\\\/abruinsma\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Turner - Column by Peter de Bruin | \u201cPretending\u201d","description":"Organizations are in a state of constant change. This places an ever-greater demand on everyone\u2019s resilience, a highly valuable skill. But it\u2019s also something to be cherished. It won\u2019t last forever. Executive teams that present a united front to minimize political infighting are investing in the resilience the organization needs for today\u2019s key Success Factor: the ability to adapt to change.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/","og_locale":"en_US","og_type":"article","og_title":"Turner - Column by Peter de Bruin | \u201cPretending\u201d","og_description":"Organizations are in a state of constant change. This places an ever-greater demand on everyone\u2019s resilience, a highly valuable skill. But it\u2019s also something to be cherished. It won\u2019t last forever. Executive teams that present a united front to minimize political infighting are investing in the resilience the organization needs for today\u2019s key Success Factor: the ability to adapt to change.","og_url":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/","og_site_name":"Turner","article_published_time":"2026-08-22T15:28:56+00:00","article_modified_time":"2026-08-22T15:28:59+00:00","og_image":[{"width":1534,"height":1527,"url":"https:\/\/www.turner.nl\/wp-content\/uploads\/2022\/07\/Profiel-Peter-de-Bruin.jpg","type":"image\/jpeg"}],"author":"Alexander Bruinsma","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alexander Bruinsma","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/#article","isPartOf":{"@id":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/"},"author":{"name":"Alexander Bruinsma","@id":"https:\/\/www.turner.nl\/en\/#\/schema\/person\/3a6b764b13d3026cbfc8a5570e645341"},"headline":"Column by Peter de Bruin | \u201cPretending\u201d","datePublished":"2026-08-22T15:28:56+00:00","dateModified":"2026-08-22T15:28:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/"},"wordCount":632,"publisher":{"@id":"https:\/\/www.turner.nl\/en\/#organization"},"image":{"@id":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/#primaryimage"},"thumbnailUrl":"https:\/\/www.turner.nl\/wp-content\/uploads\/2022\/07\/Profiel-Peter-de-Bruin.jpg","keywords":["Column"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/","url":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/","name":"Turner - Column by Peter de Bruin | \u201cPretending\u201d","isPartOf":{"@id":"https:\/\/www.turner.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/#primaryimage"},"image":{"@id":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/#primaryimage"},"thumbnailUrl":"https:\/\/www.turner.nl\/wp-content\/uploads\/2022\/07\/Profiel-Peter-de-Bruin.jpg","datePublished":"2026-08-22T15:28:56+00:00","dateModified":"2026-08-22T15:28:59+00:00","description":"Organizations are in a state of constant change. This places an ever-greater demand on everyone\u2019s resilience, a highly valuable skill. But it\u2019s also something to be cherished. It won\u2019t last forever. Executive teams that present a united front to minimize political infighting are investing in the resilience the organization needs for today\u2019s key Success Factor: the ability to adapt to change.","breadcrumb":{"@id":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/#primaryimage","url":"https:\/\/www.turner.nl\/wp-content\/uploads\/2022\/07\/Profiel-Peter-de-Bruin.jpg","contentUrl":"https:\/\/www.turner.nl\/wp-content\/uploads\/2022\/07\/Profiel-Peter-de-Bruin.jpg","width":1534,"height":1527,"caption":"Peter de Bruin"},{"@type":"BreadcrumbList","@id":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-pretending\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.turner.nl\/en\/"},{"@type":"ListItem","position":2,"name":"Column by Peter de Bruin | \u201cPretending\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.turner.nl\/en\/#website","url":"https:\/\/www.turner.nl\/en\/","name":"Turner","description":"Strategie = executie","publisher":{"@id":"https:\/\/www.turner.nl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.turner.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.turner.nl\/en\/#organization","name":"Turner","url":"https:\/\/www.turner.nl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.turner.nl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/07\/turner-logo.png","contentUrl":"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/07\/turner-logo.png","width":472,"height":270,"caption":"Turner"},"image":{"@id":"https:\/\/www.turner.nl\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/turner\/"]},{"@type":"Person","@id":"https:\/\/www.turner.nl\/en\/#\/schema\/person\/3a6b764b13d3026cbfc8a5570e645341","name":"Alexander Bruinsma","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1a16293c3bcbb6bab36d6a12b1b865b32c01dea318e7dfc985bc316d8f827018?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1a16293c3bcbb6bab36d6a12b1b865b32c01dea318e7dfc985bc316d8f827018?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1a16293c3bcbb6bab36d6a12b1b865b32c01dea318e7dfc985bc316d8f827018?s=96&d=mm&r=g","caption":"Alexander Bruinsma"},"url":"https:\/\/www.turner.nl\/en\/author\/abruinsma\/"}]}},"_links":{"self":[{"href":"https:\/\/www.turner.nl\/en\/wp-json\/wp\/v2\/posts\/54516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turner.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turner.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turner.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turner.nl\/en\/wp-json\/wp\/v2\/comments?post=54516"}],"version-history":[{"count":0,"href":"https:\/\/www.turner.nl\/en\/wp-json\/wp\/v2\/posts\/54516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turner.nl\/en\/wp-json\/wp\/v2\/media\/21509"}],"wp:attachment":[{"href":"https:\/\/www.turner.nl\/en\/wp-json\/wp\/v2\/media?parent=54516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turner.nl\/en\/wp-json\/wp\/v2\/categories?post=54516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turner.nl\/en\/wp-json\/wp\/v2\/tags?post=54516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}