{"id":54735,"date":"2026-08-24T11:47:21","date_gmt":"2026-08-24T09:47:21","guid":{"rendered":"http:\/\/www.turner.nl\/uncategorized\/column-by-peter-de-bruin-behaviors\/"},"modified":"2026-08-24T11:47:24","modified_gmt":"2026-08-24T09:47:24","slug":"column-by-peter-de-bruin-behaviors","status":"publish","type":"post","link":"https:\/\/www.turner.nl\/en\/blog-en\/column-by-peter-de-bruin-behaviors\/","title":{"rendered":"Column by Peter de Bruin | \u201cBehavior(s)\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54735\" class=\"elementor elementor-54735 elementor-16735\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca4ad7e elementor-section-full_width elementor-section-height-full elementor-section-items-bottom elementor-section-height-default\" data-id=\"ca4ad7e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29996ed\" data-id=\"29996ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec961c1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ec961c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-45a4cb0\" data-id=\"45a4cb0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77650e7d elementor-widget elementor-widget-heading\" data-id=\"77650e7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Column by Peter de Bruin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eea1226 elementor-widget elementor-widget-heading\" data-id=\"7eea1226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\"Behavior(s)\"<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47100bdb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47100bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b2e11 elementor-widget elementor-widget-heading\" data-id=\"e3b2e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The key to improving performance in organizations lies with middle management, writes Peter de Bruin in his column. It takes more than just support. Behavioral change is also necessary, but that doesn\u2019t happen on its own.    <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-912b304\" data-id=\"912b304\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f180f0b\" data-id=\"f180f0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57f1ddd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57f1ddd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fdd42a\" data-id=\"2fdd42a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9642f8 elementor-widget elementor-widget-spacer\" data-id=\"b9642f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8ea427 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d8ea427\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-babcbcc\" data-id=\"babcbcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb54d53 elementor-widget elementor-widget-heading\" data-id=\"cb54d53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\"Behavior(s)\"<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6557a58 elementor-widget elementor-widget-text-editor\" data-id=\"6557a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;As a board, we\u2019ve been engaged in intensive discussions for eight months to determine the only correct strategy. We\u2019re sparing no expense or effort, including hiring a strategy consultant. After that, we\u2019ll take eight weeks to hand over the newly chosen strategy to management. We then expect them to be able to instruct the team coaches\u2014in about eight days\u2014on how to have all employees implement the new work method through an eight-hour training session.&#8221;<\/p><p>With this caricature, Ben Verwaaijen, then CEO of BT, thoroughly lambasted the top-down approach to Strategy Execution. Since then, a lot has changed for the better. And yet you still regularly encounter situations where a comprehensive change process is primarily approached top-down\u2014with structural changes, a different way of working, and even self-management. Yes, you read that right: imposing top-down self-management :)    <\/p><p>As is so often the case, the key to achieving performance improvements lies with middle management. But you have to engage them in the right way. Changes that have buy-in go further. That\u2019s not new, but it\u2019s still very difficult\u2014especially when the change affects them personally: their history, their good intentions, their habits, their sense of security\u2026 their behavior!  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-107f285 elementor-widget elementor-widget-heading\" data-id=\"107f285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Let go first, then grab hold<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a5f2d elementor-widget elementor-widget-text-editor\" data-id=\"09a5f2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-text-font-family ), PT-Sans;font-size: 1.3vw;font-weight: var( --e-global-typography-text-font-weight )\">Why is this still so difficult? You have to get past their pain and fear. After all, they\u2019ll first have to let go of the old before they can embrace something new. First, you have to get past the usual defense mechanisms\u2014like claiming the client didn\u2019t ask for it anyway, or that their staff is already so busy. And behind that lie questions like: Can I really do that? What extra will I have to provide\u2014or give up? Could that young manager maybe do it better than I can? How will this affect my position? Will I still have a job later on\u2026? They don\u2019t ask those questions out loud, but they\u2019re there. Managers are only human, after all.          <\/span><\/p><p>The failure to bring about behavioral change almost always stems from an inability to address colleagues\u2019 fears. Providing even more explanation about the new organizational chart won\u2019t help. And trying to convince them with arguments is pointless, too. They already understand.     <\/p><p>It\u2019s no coincidence that the word \u201cbehavior\u201d is part of the term \u201ccarried.\u201d It\u2019s about how we support one another during the transition to a future that remains uncertain. Sustained behavioral change requires genuine attention and action from management within that otherwise impenetrable \u201cclay layer.\u201d It\u2019s not a piece of cake tossed over the fence or a quick training session here or there. Breaking through the \u201cclay layer\u201d means dealing with the uncertainty of others.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c775ecb elementor-widget elementor-widget-heading\" data-id=\"c775ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Together in Transition<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15125d0 elementor-widget elementor-widget-text-editor\" data-id=\"15125d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It starts with setting a good example and sharing your own doubts. Followed by showing understanding and leading by example. You can\u2019t offer any support other than yourself. Be there when needed. Together in transition. An organization\u2019s effectiveness stands or falls on the leadership\u2019s ability to take the lead in the behavioral change that\u2019s required.     <\/p><p>These days, strategy is no longer eight months of paperwork involving a team of consultants. It\u2019s a more empirical process. Management can use the time this frees up to avoid taking a top-down approach. This makes it possible to have middle management drive the behavioral change.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74f24d5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74f24d5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-45ad2c60\" data-id=\"45ad2c60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7ffeb139\" data-id=\"7ffeb139\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-738c53c2\" data-id=\"738c53c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47ef3d42 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47ef3d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a865b2 elementor-widget elementor-widget-heading\" data-id=\"55a865b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Meet the Author<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-56ad6ef2\" data-id=\"56ad6ef2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15e2e2df elementor-grid-1 elementor-posts--align-center elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"15e2e2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-10134 profiel type-profiel status-publish has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.turner.nl\/en\/profile\/peter-de-bruin\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" data-src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-300x300.jpg\" data-srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-300x300.jpg 300w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-150x150.jpg 150w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-768x768.jpg 768w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4.jpg 1024w\"   src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-medium size-medium wp-image-13263 lazyload\" alt=\"\"  sizes=\"(max-width: 300px) 100vw, 300px\"  \/><noscript><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-300x300.jpg\" class=\"attachment-medium size-medium wp-image-13263\" alt=\"\" srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-300x300.jpg 300w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-150x150.jpg 150w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4-768x768.jpg 768w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/10\/Kopie-van-Website-_-Pagina-Squares-4.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\"><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.turner.nl\/en\/profile\/peter-de-bruin\/\" >\n\t\t\t\tPeter de Bruin\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.turner.nl\/en\/profile\/peter-de-bruin\/\" aria-label=\"Read more about Peter de Bruin\" tabindex=\"-1\" >\n\t\t\tContact \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b0df297 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b0df297\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfc7116\" data-id=\"bfc7116\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3924efc5 elementor-widget elementor-widget-template\" data-id=\"3924efc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"10103\" class=\"elementor elementor-10103 elementor-2601 elementor-2601\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<section class=\"elementor-element elementor-element-e3fa958 e-con e-atomic-element e-div-block-base e-default-section e-e3fa958-f8c44d4 g-6a23927 \" data-id=\"e3fa958\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"e3fa958\" data-e-type=\"e-div-block\" data-id=\"e3fa958\">\n    <div class=\"elementor-element elementor-element-b6145f3 e-con e-atomic-element e-flexbox-base e-default-div e-b6145f3-eb04b05 \" data-id=\"b6145f3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b6145f3\" data-e-type=\"e-flexbox\" data-id=\"b6145f3\">\n    <div class=\"elementor-element elementor-element-b20e261 e-con e-atomic-element e-div-block-base e-default-div e-b20e261-e3afa5c \" data-id=\"b20e261\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"b20e261\" data-e-type=\"e-div-block\" data-id=\"b20e261\">\n    \t\t\t<h2 data-interaction-id=\"0013a15\" class=\"e-0013a15-ff87ebf e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"0013a15\">Contact\u200b<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed9b5d elementor-widget elementor-widget-text-editor\" data-id=\"aed9b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We would like to get to know you. <br>Do not hesitate to contact us if you have any questions!<\/p><p>Huize de Boom<br\/>Arnhemseweg 107<br\/>3832 GK Leusden<\/p><p>Phone:<a href=\"tel:+31332859300\"> +31 (0)33 \u2013 285 93 00<\/a><br\/>Email: <a href=\"mailto:info@turner.nl\">info@turner.nl<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-8e0cd0a e-con e-atomic-element e-div-block-base e-default-div e-8e0cd0a-b7555fe \" data-id=\"8e0cd0a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"8e0cd0a\" data-e-type=\"e-div-block\" data-id=\"8e0cd0a\">\n    \t\t\t<h3 data-interaction-id=\"8e6d162\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"8e6d162\">Make an appointment<\/h3>\n\t\t\t\t\t<p class=\"e-a48bc02-213654a e-paragraph-base e-default-p\" data-interaction-id=\"a48bc02\" data-e-type=\"widget\" data-id=\"a48bc02\">Would you like more information or a tailor-made quote? 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enctype='multipart\/form-data'  id='gform_54' class='style.css' action='\/en\/wp-json\/wp\/v2\/posts\/54735' data-formid='54' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_54' class='gform_fields top_label form_sublabel_above description_below validation_below'><fieldset id=\"field_54_22\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full field_sublabel_above gfield--no-description field_description_below field_validation_below gfield_visibility_visible gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Contact options<\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_54_22'><div class='gchoice gchoice_54_22_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_22.1' type='checkbox'  value='Call me'  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onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' >Send<\/button> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_54' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_54' id='gform_theme_54' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_54' id='gform_style_settings_54' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_54' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='54' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='EUR' value='\/RoqWj0HW+hm5YlUyz6Uw04S2FcVBZ+siALknJrqtWDlUTUBbuhDw1U2fGxB4iKnFg1LFAwPUjJhYzzwPqQd7MIB6oTc71mCW5Wy4OqbG\/JBeds=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_54' value='WyJ7XCIyMi4xXCI6XCIzM2JjOTBjOGY0ZTIzZDI1ZTA2ZDhiMDU0OWFkZDhjMlwiLFwiMjIuMlwiOlwiY2M0N2QwMTk2MjMyMjUwMjYwOGRhMzkxY2Y0NjcxYmRcIixcImdmb3JtX3N1Ym1pc3Npb25fbWV0aG9kXCI6W1wiZjhkNmQ2MzNjYWYyNjA0MDVhZmNiOTRjNzI5ZTRkMjBcIixcIjliMzNmNDAwMjNhNTMwNmY1OWExODgyNjVkMjI4NjQ3XCJdLFwiZ2Zvcm1fdGhlbWVcIjpcIjhiN2U2NmE2NDE5ODBhYTczOGU5MmQ2ZTRlZDQ3ZmRmXCIsXCJnZm9ybV9zdHlsZV9zZXR0aW5nc1wiOlwiMmJiMDA0YzdjYWQyMTI4NmI3NTg3NzIxYzQxOWJhOWJcIixcImZvcm1faWRcIjpcImM1ZWNiMDFhZmQ0MzFhNGEzYTNhMDYwMjY3YjNlMzMzXCIsXCJ1cmxcIjpcIjMzYjBiYTQwMDI2YzNiMmQ5NGVhYzYyNTkwNjAxODQxXCIsXCJzdGF0ZV90aW1lc3RhbXBcIjpcImVjNjAzMmUxZTExMTA5YjM5MWRiOWU2YjJjNDA1Mzc3XCJ9IiwiOTU4YmZiY2NiZjVjZjA2MDc3OTFkNDIzN2Q5ODdiMTIiLDE3OTIzMDcwOTVd' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_54' id='gform_target_page_number_54' value='0' \/>\n            <input 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This goes beyond simply gaining support. Behavioral change is also necessary, but it doesn\u2019t happen on its own. 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