{"id":7864,"date":"2020-10-12T11:44:24","date_gmt":"2020-10-12T11:44:24","guid":{"rendered":"http:\/\/www.turner.nl\/?p=7864"},"modified":"2024-09-27T09:58:08","modified_gmt":"2024-09-27T08:58:08","slug":"a-future-oriented-range-of-services","status":"publish","type":"post","link":"https:\/\/www.turner.nl\/en\/financial-services\/a-future-oriented-range-of-services\/","title":{"rendered":"A Future-Oriented Range of Services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7864\" class=\"elementor elementor-7864 elementor-2241\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c187bf4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c187bf4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3efc8ac3\" data-id=\"3efc8ac3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-754a99f3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"754a99f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a76cbaa\" data-id=\"4a76cbaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fada74e elementor-widget elementor-widget-heading\" data-id=\"1fada74e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A Future-Oriented Range of Services<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-47fe0be\" data-id=\"47fe0be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c520a54 elementor-widget elementor-widget-heading\" data-id=\"c520a54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">VvAA: Dutch Association of Health Care Professionals<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1a942 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1c1a942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d350111 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4d350111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">From strategic vision to pilot<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The VvAA\u2019s new positioning translated into management terms <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">First steps towards platformization<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">More added value for doctors and paramedics<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ac46cf elementor-widget elementor-widget-text-editor\" data-id=\"65ac46cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The VvAA is an association of doctors and paramedics and calls itself the \u201cvoice and support network\u201d for its 124,000 members. The association promotes the interests of its members and offers them expert advice and services, notably specialized insurance policies. Having devoted significant resources to this for a few years, the organization was ready to look forward. So, the VvAA developed a new strategic vision, but execution proved harder than expected.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5518a07e\" data-id=\"5518a07e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b33a0d5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b33a0d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d284531\" data-id=\"d284531\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-103b15df elementor-widget elementor-widget-image\" data-id=\"103b15df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/09\/4-1.jpg\" data-srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/09\/4-1.jpg 1024w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/09\/4-1-300x300.jpg 300w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/09\/4-1-150x150.jpg 150w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/09\/4-1-768x768.jpg 768w\"   src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-1536x1536 size-1536x1536 wp-image-4895 lazyload\" alt=\"\"  sizes=\"(max-width: 1024px) 100vw, 1024px\"  \/><noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/09\/4-1.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-4895\" alt=\"\" srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/09\/4-1.jpg 1024w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/09\/4-1-300x300.jpg 300w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/09\/4-1-150x150.jpg 150w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/09\/4-1-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae7211a elementor-widget elementor-widget-heading\" data-id=\"2ae7211a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cTurner gave us a whole new perspective on our services. That\u2019s highly valuable.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5306a982 elementor-widget elementor-widget-heading\" data-id=\"5306a982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> - Freek Roelofs, board member, VvAA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bad61cf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1bad61cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f27091\" data-id=\"f27091\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c0173b0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c0173b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-4961a624\" data-id=\"4961a624\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5abc3807 elementor-widget elementor-widget-heading\" data-id=\"5abc3807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Back to Basics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea96cf7 elementor-widget elementor-widget-text-editor\" data-id=\"1ea96cf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Board member Freek Roelofs brought in Turner to help VvAA hone its new strategy and take its first steps executing it. We started by organizing a \u201cchallenge session\u201d with the management team. VvAA\u2019s strategic vision is a return to the basics the association was built on &#8212; supporting and advocating for its members. This required defining in what concrete ways the VvAA offers its members the most added value. Together, we arrived at a new insight: the collective\u2019s greatest value is as a platform. Its strength lies in matching its members with specialized services, not in offering its own product range.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e833a34 elementor-widget elementor-widget-heading\" data-id=\"e833a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Platformization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a29a14a elementor-widget elementor-widget-text-editor\" data-id=\"4a29a14a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next, we got together with the relevant organizational units and applied this insight to every facet of the association. We defined how to describe the VvAA\u2019s positioning as a platform. We discussed how to create the network effects a platform needs in order to thrive and what service concepts the platform should offer. We tackled the division of roles between service suppliers, the VvAA and its members. In practical terms, this meant we hammered out who a member signs a contract with: the VvAA, or the service provider. We also dealt with questions involving the data and IT services needed to run the platform: how to connect service providers to the platform and what data are required for a match. Of course, we also dealt with the question of how to manage this kind of platform-based organization. What KPIs, tasks and responsibilities are involved? All these aspects were carefully considered and then turned into a series of concrete pilot projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-115bf6e elementor-widget elementor-widget-heading\" data-id=\"115bf6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pilot Projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37912567 elementor-widget elementor-widget-text-editor\" data-id=\"37912567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A number of the strategic changes have been implemented. Activities that no longer fit in the association\u2019s future platform-based organization have been discontinued. A new digital platform is being developed, starting with a new mobile app that enables members to link up with one another. These are great steps on the way to a new future for the VvAA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7b994a55\" data-id=\"7b994a55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25701f02 elementor-widget elementor-widget-image\" data-id=\"25701f02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/08\/Website-_-Pagina-Squares-9.jpg\" data-srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/08\/Website-_-Pagina-Squares-9.jpg 1024w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/08\/Website-_-Pagina-Squares-9-300x300.jpg 300w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/08\/Website-_-Pagina-Squares-9-150x150.jpg 150w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/08\/Website-_-Pagina-Squares-9-768x768.jpg 768w\"   src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-5095 lazyload\" alt=\"Worksop Square\"  sizes=\"(max-width: 1024px) 100vw, 1024px\"  \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/08\/Website-_-Pagina-Squares-9.jpg\" class=\"attachment-full size-full wp-image-5095\" alt=\"Worksop Square\" srcset=\"https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/08\/Website-_-Pagina-Squares-9.jpg 1024w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/08\/Website-_-Pagina-Squares-9-300x300.jpg 300w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/08\/Website-_-Pagina-Squares-9-150x150.jpg 150w, https:\/\/www.turner.nl\/wp-content\/uploads\/2020\/08\/Website-_-Pagina-Squares-9-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Future-Oriented Range of Services VvAA: Dutch Association of Health Care Professionals From strategic vision to pilot The VvAA\u2019s new positioning translated into management terms First steps towards platformization More added value for doctors and paramedics The VvAA is an association of doctors and paramedics and calls itself the \u201cvoice and support network\u201d for its [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[45,52],"tags":[94,94],"class_list":["post-7864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-services","category-strategy-execution","tag-opdracht-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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