Turner Strategy = Execution has taken a strategic stake in Spargle.
The collaboration expands clients’ opportunities in digital business model innovation and in the execution of digital and data strategies.
Leusden, 16 December 2025 – Expansion of the Turner platform with Spargle strengthens digital execution capability
Turner Strategy = Execution has taken a strategic stake in the digital transformation firm Spargle. With this step, Turner further expands its service offering.
For clients
For clients, this strengthens the combination of digital innovation and strategy execution: more opportunities to identify digital opportunities and deliver measurable, sustainable impact. The importance of digital business model innovation in combination with AI is increasing and plays a major role in every challenge and every trend. With Spargle joining the Turner platform, additional execution power is created to translate these developments into delivery.
Spargle
Spargle specialises in digital business model innovation and supports clients in the execution of digital and data strategies. The firm works for organisations that are leaders in their sectors, including Nike, Schiphol, KLM, Rituals, Heineken, Miele X, Adyen, Philips, Action, KPN, Bidfood, Decathlon, Elektramat and Zorg bij jou.
With a growing network of dedicated professionals, Spargle builds strategic, end-to-end and sustainable digital capabilities. Areas of expertise include digital marketing & e-commerce, customer experience, product management, data & analytics, AI and technology.
Complementary expertise, one focus: execution
Turner is a specialist in strategy execution and works side by side with clients on critical challenges that must succeed and matter. By leveraging each other’s specialisations, the services of Turner and Spargle will be further innovated, with a sustained focus on strengthening strategy execution as the core of Turner. Both organisations bring complementary expertise with the same bias: execution.
Professionals
For professionals at Turner and Spargle, the collaboration offers new opportunities for capability development, working together on client engagements, and learning from each other’s approach to digital innovation and strategy execution.
“Spargle’s digital expertise and people-centred approach strengthen exactly what Turner stands for: accelerating innovation execution and building innovation capability for the long term. With Spargle on board, we reinforce our digital business model innovation and create even more impact for our clients.”– Tessa Rombouts van Puijenbroek, Director, Turner Next
“Since our founding in 2011, Spargle has stood for transformation. We look ahead and embrace change. Digital, data and tech expertise has increasingly become business-critical, and the challenges we face are becoming ever more strategic. Our future with Turner therefore responds to a need we see both among our clients and our professionals. We look forward to the next chapter with a partner that complements us while safeguarding our distinctiveness and identity.”– Nicole van Thoor, Founder and Executive Director, Spargle
“With Spargle joining the Turner platform, our digital, tech and AI capabilities are significantly strengthened in one move - essential to strategy execution.”– Martijn Babeliowsky, Managing Director, Turner
“Organisations are at a tipping point: digital innovation and AI increasingly determine their success. Together with Turner, we seamlessly bring strategy and execution together and create digital possibilities that truly make a difference. This is not just a partnership, but an acceleration for organisations that want to move forward. I’m proud to be a shareholder in this successful platform.”– Kim Kleine Staarman, CEO, Spargle
Turner’s Growth Strategy
Turner pursues a growth strategy—both organically and through participations—adding new markets and areas of expertise to its service offering. In 2024, Birch, a management consultancy specialised in ecosystem innovation and data-driven strategy formulation, joined the Turner platform.
Turner works with investor NLI Capital to finance this growth strategy. NLI Capital is a minority investor. Its approach is known for being engaged in collaboration while remaining hands-off in control. Turner remains in the driver’s seat.
About Turner
Turner specializes in strategy execution: accelerating improvement, innovation, and renewal with measurable and sustainable impact for all stakeholders. Working side by side with our clients’ teams, we deliver direct execution while simultaneously strengthening their own strategy execution capabilities. Turner has built this position carefully over the years, earning broad recognition in the market. Turner has been awarded the title of Number 1 Strategy Consultancy Firm for six consecutive years by MT/Sprout, with the highest NPS score.
Want to learn more? View the related LinkedIn post or read our press release. Questions about what this means in practice for ongoing or new engagements? Please get in touch.
Would you like to improve, innovate, and transform faster?
Turner is specialized in strategy execution. We make it our business to turn an organisations strategy into reality. For the seventh consecutive year, Turner has been recognized by clients as the best strategic consulting firm in the Netherlands. More than 4,000 executives and professionals participated in the MT1000 survey, in which Turner received the highest ratings for strategic consulting, client focus, excellent execution, and product leadership.
Read more about the results other clients achieved with the support of Turner Strategy = Execution. Ready to talk? Schedule an appointment. Contact us.
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