Two media companies in the lead-up to the merger
Media
Breakthrough: The ambition was to create the strongest media company in the market together and implement top-down cost-saving measures. Joint integration teams had to truly give substance to this ambition and not cling to the old ways. The ambition was translated into specific assignments for each integration team, with stretching synergy objectives and principles. This provided the integration teams with perspective and guidance in making their design decisions.
Impact: The work of the integration teams resulted in an integration and reorganization plan that allowed the ambitious quality goals and the financial business case to be achieved. This included a 39% reduction in full-time equivalent (FTE) in overhead processes and a 25% savings in staff positions in primary processes. The merged company has since gained a prominent position in the media landscape.
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