Column by Peter de Bruin
Dusted Off
Peter de Bruin sees that COVID-19 will soon become a convenient excuse for everything that hasn’t worked out. But there’s also an excuse that no longer holds water precisely because of COVID-19. Read his blog about the “border room.”
'Dusted Off'
Most boardrooms are currently empty. There’s a thin layer of dust on the conference table. After all, all discussions and decision-making take place digitally. In this regard, we are confined to “the flat screen.” The screen has room for only a few of the many sensory dimensions that make communication so rich in information. You don’t know what you don’t know. We’re also currently missing out on those informal encounters in the hallways, which are often an important source of information and a means of influencing others.
The weekly stand-up meeting and the “off-the-record” WhatsApp chats make up for a lot, but certainly not everything. It’s like running a business with the brakes on. It’s like a soccer coach who, when managing his top team, has to temporarily settle for playing the FIFA game on PlayStation.
It’s still manageable when you have familiar “players” as direct reports. You know your team well, and a raised eyebrow on camera still tells you something. With new teams, it’s much harder to “read” their state of mind. How do you build trust digitally?
We’ve also noticed that projects that are going well continue to go well. Setting aside personal hygiene and fatigue from intensive days of meetings, it’s fair to say that productivity is higher now that we can fit more meetings into a day and each session runs more efficiently. Seeing the results in sight naturally motivates us and leaves us wanting more.
Appearances can be deceiving
Projects that hit a snag, on the other hand, tend to falter more rapidly and severely. The problem is, we don’t see that happening. In digital collaboration, you can’t sense when things are starting to go wrong. The “traffic lights” in the boardroom are green, but appearances can be deceiving. Normally, as a leader, you’d already sense that extra attention or guidance is needed. But in digital meetings, what doesn’t feel right is easily masked by the participants.
The consequences will be felt in the (too) long term. I predict many more debacles—such as the youth care crisis, the benefits scandal, the CBR fiasco, healthcare waiting lists, and so on—that could have been prevented with better cooperation and earlier detection. Of course, the excuse has long since been invented: “And then there was COVID-19.” No matter what results we achieve this year, non-performers will get away with it thanks to the COVID-19 excuse.
No more excuses
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