Execution growth strategy through acquisitions
Agricultural cooperative
Breakthrough: The cooperative has chosen a growth strategy that is partially realized through acquisitions. These acquisitions should not only contribute to growth in size but also growth in value. To achieve this, a standardized approach (M&A integration framework) has been introduced. Within this framework, acquisitions are systematically evaluated over time based on the approach and results achieved. The goal is not to settle at a certain point, but to be able to steer and learn lessons for new acquisitions.
Impact: The agricultural cooperative aims to explicitly define, monitor, and achieve the key performance indicators (KPIs) of post-merger integrations. For example, achieving 50% of synergies within the first year, not exceeding 5% customer and top talent attrition (the classic failure factors of post-merger integration), 10% growth in specific markets, etc. Incorporating evaluation moments for such KPIs has a dual effect. Initiators become more objective in evaluating new acquisition adventures, and it enables continuous improvement of the effectiveness of the acquisition and integration approach. This maximizes the potential for achieving the targeted 12% ROI.
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