Strategy = Execution
25 KPIs and 32 Startup Metrics
Figure 1. 25 KPI’s
32 startup metrics from Andreessen Horowitz
Business and Financial Metrics
- Bookings vs. Revenue
- Recurring Revenue vs. Total Revenue
- Gross Profit
- Total Contract Value (TCV) vs. Annual Contract Value (ACV)
- Life Time Value (LTV)
- Gross Merchandise Value (GMV) vs. Revenue
- Unearned or Deferred Revenue … and Billings
- Customer Acquisition Cost (CAC)
Product and Engagement Metrics
- Active Users
- Month-on-Month (MoM) Growth
- Churn
- Burn Rate
- Downloads
Presenting Metrics Generally
- Cumulative Charts (vs. Growth Metrics)
- Chart Tricks
- Order of Operations
Business and Financial Metrics
- Total Addressable Market (TAM)
- Annual Recurring Revenue (ARR)
- Average Revenue Per User (ARPU)
- Gross Margins
- Sell-Through Rate & Inventory Turns
Economic and Other Defining Qualities
- Network Effects
- Virality
- Economies of Scale (“Scale”)
Other Product and Engagement Metrics
- Net Promoter Score (NPS)
- Cohort Analysis
- Registered Users
- Active Users
- Sources of Traffic
- Customer Concentration Risk
Presenting Metrics Generally
- Truncating the Y-Axis
- Cumulative Charts, Again
Source: Marc Andreessen and Ben Horowitz
Strategy = Execution. Improve, Renew and Innovate Faster
How can organizations make strategy execution their number one priority? And improve, renew and innovate faster? This I describe in my book Strategy = Execution. Strategy = execution is based on the research that Turner started years ago into the success factors of strategy execution and innovation. We interviewed 60 directors and professionals and analyzed more than 75 cases, 300 relevant books and articles.
- More about Jacques Pijl (author) and Turner Consultancy.
- The most popular interventions based on Strategy = Execution
- 24 endorsements from organizational leaders
- American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Bahasa.
- Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (mb.nl).
- Nominated for Management Book of the Year.
- Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
- Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.
- More about Jacques Pijl (author) and Turner Consultancy
- The most popular interventions based on Strategy = Execution
- 24 endorsements from organizational leaders
- American management book of the year 2021, no. 1 in the category of strategic management, in the top 100 bestseller, seventh edition, translated into: English, German, Spanish, Russian and Indonesian.
- Selection of the most important management books according to CEOs of innovative organizations (FD New Champions). Included in library of classics (mb.nl).
- Nominated for Management Book of the Year.
- Countless articles and interviews in FD, Emerce, Frankwatching and CFO.
- Numerous Ted Talks and in-company workshops at the top 25-50 organizations, average rating 8.7.
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