Column by Peter de Bruin | “Contraction Soup”
In his column, Peter de Bruin combines two ideas that are frequently discussed these days: we are heading into a period of decline, and we are searching for meaning. Is there a connection between the two? Yes—the fear of decline causes us to cling tightly to our possessions and hinders our transition toward meaning.
“Vote for character”
Peter de Bruin points out a growing imbalance between a majority that looks out only for itself and a minority that takes on responsibility beyond that. He wonders: Can you blame politicians and institutions if you yourself don’t get involved? His plea: Choose—in favor! Vote for character!
“The Wilhelmus?”
We cheer on “our” Olympic athletes, who have done everything in their power to deliver their best performance. After the vacation, we’ll get back to work. For which of our achievements will the “Wilhelmus” ever be played?
“Plateaus in Three Dimensions”
Investments in value creation, cost reduction (through economies of scale), and AI-driven businesses are increasing the need for rhythmic change from stable platforms—platforms that provide a sense of security for customers, employees, the CFO, regulators, and other stakeholders—argues Peter de Bruin in this column.
“Over-tolerated”
Peter de Bruin warns us of the danger of a massive bubble imploding if we are unable to make real choices. From the (political) center, we must make clear, firm choices—moving beyond populism. “Everything, all the time, for everyone” is no longer possible. We’ve had enough of tolerance.
“The root cause!”
We used to learn everything by heart. Good leaders lead the way in moving away from rote learning. Peter de Bruin discusses a fundamental issue.
“Border Resident”
In “Grensnut,” Peter de Bruin predicts a trend toward smaller organizational units. Both in terms of the size of staff functions and the drive toward task specialization, the limits of the benefits of scaling up have been reached. So, put your ego aside and downsize—again!
“The Curse of Success”
In his latest column, Peter de Bruin wishes us the best of luck for 2025—but not too much :-)
“Schoolyard”
In his latest column, Peter de Bruin reflects—as a critical friend—on the learning he experienced on the schoolyard.